DeMato Productions


NYC Branded Lifestyle Portrait Photographer | This is where I share with thought leaders and other high-level entrepreneurs how to present themselves powerfully, purposefully and authentically in their image content on their websites, social platforms and sales vehicles.

received a bazillion photos from your photographer? here's what to do next.

As I mentioned in the previous article, creating content is an arduous process that can oftentimes become an overwhelming chore that leaves you deflated and stuck at the starting line.  

However, once you generate a series of individual, personal and professional stories that define your business and brand, a huge amount of legwork is complete.

Now, it’s time to factor the photos into the equation — that massive and unorganized pile of photos dumped into a single folder on your desktop.

Good news, the images are all in one place, which is a great start.  Bad news, having them listed in chronological order does little to alleviate your anxiety about figuring out how to use these damn things.

One of the best ways to get over that hump and eliminate the constant search for the needle in the haystack is to first organize your images in a logical way that optimizes your creative process.  

To illustrate how important this step is in order to progress your workflow, I want to talk a little bit about my friend, the emoji.  When I want to pick a specific emoji for a given text message, email or social post, no problem, I just thumb through several, highly organized and logically sorted galleries on my phone that make the selection process easy breezy.  

Now, imagine thumbing through all of those same emojis but the organization was gone and they were slapped together randomly? That would suck, wouldn’t it?  It would take quite some time or a lot of luck to find the one you want.  This scenario might actually, god forbid, inspire me to want to abandon using emojis altogether and, gasp - use real words again!

This type of disorganization is exactly what you are dealing with reguarding your branded portrait, image library. No wonder it's very easy to become distracted and frustrated with the posting process.

How about considering this alternative for a moment:

Since your stories can be categoized by the mood and tone of the message, you can subsequently organize your branded, image content based on the different moods emoted in each portrait, thus, creating a much more streamlined and logical process when it comes time to create some content magic!


Although I suggest you name the specific folders in whatever way that makes most sense to you, here’s some suggestions to get the ball rolling:

  • Confident
  • Silly
  • Pleasant/Warm
  • Laughing Candidly
  • Reflective
  • Inquisitive
  • Concerned
  • Inspired
  • Silly
  • Pissed off
  • Motivating

By creating several subfolders in your image library that logically separates your portraits by the mood of the image,  you will now be able to easily mix and match these portraits with specific stories and decide which combinations are most impactful.  


Less time finding the image you want equates to more time being spent on how to present this post, meaning whether you opt to overlay the text onto the image, or simply caption the image.


Not all of the images in your branded, lifestyle portrait library will be portraits of just you, so those additional images need to be categorized, as well.

  • Technology images (alone - computer, tablet, laptop, monitor, etc.)
  • Technology images (you working on computer, tablet and laptop)
  • Books/Text/Journal images that inspire/motivate/optimize your business
  • Special “Prop” images (objects that represent either metaphorical or literal significance to your brand, business and life)

These folder are especially important because the vast majority of these images have been created with a very specific story in mind, so, separating these shots from the herd will truly expedite the content creation process.


As you sift through and categorize your image content, I strongly suggest you create an additional folder titled, headshot options.  

Although you can simply pull your headshot selections from one of the above folders, it would be better if you immediately separate these portraits.

Look for images that not only present confident, approachable and likable aspects of your personality, but also keep in mind that in order for people to have a connection with your profile picture, your expression needs must be front and center, so, the more real estate your face takes up in the photo, the better.  


And then, we mustn’t forget the selfies and candid snapshots. right??  

For the self-portraits and candid shots taken (in an upcoming post, I will talk more about selfie do’s and don’ts), I would start by transferring them off of your camera-based devices and organize them into a selfie/snapshots folder structure that makes sense for your content creation workflow.

Might I suggest something like this:


  • With client(s)
  • Working/on stage/panel discussion/sponsor booth, etc.
  • Celebrating a huge accomplishment


  • Family
  • Friends
  • Pets
  • Hobbies

Again, far from a complete list, but, you get the gist, and most importantly, understand how much time this is going to save you in the long run.

Captions + Images + Scheduler = Gettin' it together

Once you’ve identified the images you like to use, then it’s about organizing image and text along with scheduling these bad boys for launch.

Personally, I use Hootsuite, and it’s pretty awesome for me, and not just because I use the free version.  Despite the fact that I still have to manually post each one due to a limitation in the program, It still provides great functionality for my purposes...and yeah, it’s free, lol

I dedicate a couple hours in one sitting to create and schedule my daily posts for the upcoming month.  I am truly a converted, fly-by-the-seat-of-my-pants, poster, for sure.  I prefer the band-aid rip approach to scheduling posts.  

Whatever ultimately works for you is the way to go - as long as you post consistently!

From Hootsuite, I send each post to Instagram and LinkedIn.  While I’m in Instagram, I send the post to my Facebook Biz Page and Twitter.  I’ll get a reminder on the date and time I schedule each post from Hootsuite, which then copies my text to the clipboard and sends me to Instagram, where I simply paste the text into the dialog box, click on all the sharing options, and done.  

One image/caption becomes one day’s worth of content for my entire social media universe.

No matter what scheduler you use - or, even if you keep everything in Google Drive - the point is that you have a system that works well enough to keep you motivated and focused throughout the creation process.

Professional Vs Personal Posts 

The next variable to take into consideration is the ratio between personal and professional-based images.  Depending on your brand, your goals, products/services, etc.  your ratio is going to fluctuate.  A little research, a little trial-and-error, and a lot of learning experiences will help you figure out what the sweet spot is for your prospective clients and followers.  

I’m constantly adjusting my strategy and trying out different things with my posts.  

Regardless of your follower numbers at the outset, you are cementing an identifiable business with the consistency of your branded, compelling, relatable and focused posts.  

As time goes on, and you continue to create interesting content, you will give more reason for followers and potential clients to know, like and trust you - ultimately leading to them paying you for your expertise.

Of course, before you post anything, how’s your portrait game looking these days?  Do you need to get your hands on some branded, lifestyle portraits first?  

If you’d like to talk about how I can help you get the visibility your business deserves through a set of branded, lifestyle portraits, click here to schedule your complimentary, 20-minute session.


John DeMatoComment