DeMato Productions

2019 Idea Nugget Incubator Program

The Idea Nugget Incubator program is a service that provides clients a framework and structure to identify unique moments, thoughts, insights and conversations and convert them into memorable and authentic social posts and blog articles to create a referable online presence.


does creating social media and blog content feel dreadful, daunting and defeating?

Creating consistent, social media and blog content is an extremely valuable element to a thought leader’s marketing plan, especially when it comes to creating visibility for your services, but, for many, it presents itself as an impossible mission.

  • I’m busy...

  • It’s confusing...

  • I feel overwhelmed…

  • My life is boring…

  • Who cares what I have to say...

This was the type of negative, mind chatter that used to swirl in my head when I would sit down to create social content.  

And, that’s when I committed to turn things around, and was inspired to write...A LOT!

I no longer freak out about creating a post throughout the day - my content calendar is FILLED MONTHS IN ADVANCE.

I have rewired my awareness so that I am able to translate random moments, observations, conversations, and activities into idea nuggets that can be developed later into full-blown social and blog posts.

I’ve created a series of mental frameworks that helped me organize the creative chaos in my mind - and now, I no longer am anxious in front of the caption box - I’m EXCITED to write my ideas!

I have cracked the creative code and I want to share my strategies with you!

That’s why I’ve created a program called:


This 1:1 program is designed to narrow and focus your attention to the lessons you can share with your audience through authentic storytelling.

Share stories that illustrate your authority in your area of expertise, the ups and downs of being an entrepreneur, and life as a human being on this Earth.

Develop and internalize the creativity process and develop an awareness for capturing ideas as they happen to consistently transform moments in your life into informative, entertaining and inspiring content that will resonate with your tribe.

For months, I've been struggling with figuring out what content to post on social media. But then, John taught me a number of tools that allowed me to develop a strong foundation to create content that was a pure representation of my brand. It has given me the opportunity to lay the groundwork that is essential for me to engage with my target audience while promoting my personal brand.

social media content creation idea nugget incubator Shir headshot.png

Sandrine, @missguidednotions

For the past 8 years, my business has had virtually no social media presence because the thought of creating content was daunting and I didn’t even know where to start. John helped me see that content is all around me, waiting to be leveraged in an engaging and compelling way. My antennas are now up in a way they’ve never been before.

Shir, ExcelShir

What’s included:

Idea Nugget Generator Workbook

  • Create endless ideas that will transform into impactful social posts that teach your tribe invaluable lessons

  • 9 unique, content buckets for you to fill up with various ideas that have the potential for developing into social posts or blog articles

  • If you have any questions about the Workbook, I will be available to help set you on the right course.

Workbook Review - 2-Hour Video Call

  • Discuss all of the idea nuggets created in each section of the workbook

  • Continue idea generation through brainstorming new ideas based on what’s written in the workbook

  • Talk about which ideas would be best served as a recurring content format you can leverage them month-after-month

Extra Materials

  • Mining Your Idea Nuggets - A PDF breaking down my process for capturing idea nuggets and how I label them in my phone


If you still want to continue our work together once our time is up, we can make that happen... 

#yeahabsolutely, :)

For these additional 2-hour video calls, we can structure them however you like - choose from the following ideas:

  • Brainstorming sessions to uncover new idea nuggets

  • A review of your most recent social media and blog posts

  • Advice regarding your content calendar

  • Advice on incorporating a new type of content post into your rotation

1 call = $425 | 2 calls = $800 | 4 calls = $1450

If you have any questions, check out my FAQ PAGE

Otherwise, set up a phone consultation call with me to see if THE IDEA NUGGET INCUBATOR is right for where you are with your business right now!

(718) 431-3542   |   |    ©2018   DeMato Productions   |    Astoria,  NY.