Creating consistent, online content is valuable…
…but confusing and challenging to create.
What types of stories do I share?
Who am I talking to exactly?
When am I going to find the time to write?
When am I supposed to post this content, and what platforms?
I’m completely overwhelmed…
There are so many different areas to get tripped up, but, when you dismiss creating content that educates and inspires those you serve, you’re losing out on a monumental opportunity to create a memorable and referable online presence:
Create an entry point in your world for your audience to engage and get to know you
Build a community of clients and advocates who can’t stop talking about you
Attract opportunities to create even more impact with your expertise on a grander scale
But how can people find you if you don’t develop an online presence that shines a light on your brilliance?
That’s why I created:
storytelling strategy 101 Program
This story-generating framework helps reveal interesting, compelling, informative and inspiring moments in your life that can be repurposed as social media and blog content that resonates with those they serve:
Illustrate your expertise through content that spells out your thought leadership
Be generous and share valuable lessons you’ve learned as a business owner
Be honest and share lessons you’ve learned as a human being living on the planet.
STORYTELLING STRATEGY 101 WORKBOOK
40+ brainstorming exercises that generate inspiration to create unique, online content.
Once you’ve filled out all of the exercises, schedule your workbook review call.
WORKBOOK REVIEW CALL
One-on-one call that provides structure and specialized attention where we review every aspect of the workbook and address any questions that you have related to it.
In addition to answering any questions you have regarding any aspect of the content creation process, we’ll also discuss strategy, optimizing your creative process, visual punctuation and delivery of content.
WHAT YOU’LL LEARN:
The importance of the relationship between the word - written or spoken - and the visual
Frame moments that matter in your life in a way that’s impactful for your audience
Utilize the lessons learned in your life and how they influenced the trajectory of your business
Organize your idea nuggets in a way that inspires you to develop them into social media posts or blog articles
Systematize your creativity and other sources of content to create a consistent posting schedule
Identify key themes and principles within your area of expertise and create recurring monthly content highlighting aspects of those themes
Learn the importance of non-image content - video, audio-only - and how to leverage it throughout your online presence
Advice on how to write in your own voice so that when you create content, it becomes a more natural process