John DeMato - NYC Branded Lifestyle Portrait Photographer

Storytelling Strategy 101

The Idea Nugget Incubator program is a 1-on-1 service that provides clients a framework and structure to identify unique moments, thoughts, insights and conversations and convert them into memorable and authentic social posts and blog articles to create a referable online presence.

 

Creating consistent, online content is valuable…

…but confusing and challenging to create.

052318 PICZ - PORTRAITS-4513.JPG
  • What types of stories do I share?

  • Who am I talking to exactly?

  • When am I going to find the time to write?

  • When am I supposed to post this content, and what platforms?

  • I’m completely overwhelmed…

There are so many different areas to get tripped up, but, when you dismiss creating content that educates and inspires those you serve, you’re losing out on a monumental opportunity to create a memorable and referable online presence:

  • Create an entry point in your world for your audience to engage and get to know you

  • Build a community of clients and advocates who can’t stop talking about you

  • Attract opportunities to create even more impact with your expertise on a grander scale

But how can people find you if you don’t develop an online presence that shines a light on your brilliance?

That’s why I created:

storytelling strategy 101 Program

This story-generating framework helps reveal interesting, compelling, informative and inspiring moments in your life that can be repurposed as social media and blog content that resonates with those they serve:

  • Illustrate your expertise through content that spells out your thought leadership

  • Be generous and share valuable lessons you’ve learned as a business owner

  • Be honest and share lessons you’ve learned as a human being living on the planet.

WHAT’S INCLUDED:

STORYTELLING STRATEGY 101 WORKBOOK

  • 40+ brainstorming exercises that generate inspiration to create unique, online content.

  • Once you’ve filled out all of the exercises, schedule your workbook review call.

WORKBOOK REVIEW CALL

  • One-on-one call that provides structure and specialized attention where we review every aspect of the workbook and address any questions that you have related to it.

  • In addition to answering any questions you have regarding any aspect of the content creation process, we’ll also discuss strategy, optimizing your creative process, visual punctuation and delivery of content.

WHAT YOU’LL LEARN:

  • The importance of the relationship between the word - written or spoken - and the visual

  • Frame moments that matter in your life in a way that’s impactful for your audience

  • Utilize the lessons learned in your life and how they influenced the trajectory of your business

  • Organize your idea nuggets in a way that inspires you to develop them into social media posts or blog articles

  • Systematize your creativity and other sources of content to create a consistent posting schedule

  • Identify key themes and principles within your area of expertise and create recurring monthly content highlighting aspects of those themes

  • Learn the importance of non-image content - video, audio-only - and how to leverage it throughout your online presence

  • Advice on how to write in your own voice so that when you create content, it becomes a more natural process


THIS PROGRAM IS NOT PLUG-AND-PLAY…

It's a transformative process that provides you with the foundation to develop online content that builds community and is created on your own terms.


(718) 431-3542   |   info@johndemato.com   |    ©2019   DeMato Productions   |    Astoria,  NY.