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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

DeMato Productions visits the Maury Show...

Isn't it something that the photographer who coaches his clients to a place of comfortability and confidence in front of the camera on a daily basis devolves into a wrecking ball of nerves himself when staring down the barrel of a lens?  

Oh, the sweet irony...

But that's exactly what happened to me, recently.

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DeMato Productions Meets Maury Social Media Makeovers

As I mentioned a couple weeks ago, I was asked back to Maury to take some portraits of their guests who wanted to remake their social media prescience, starting with their look and pictures.  I worked with three guests, each looking for a couple different shots apiece.  Now, having worked on the show for 9 seasons, it was like going home and see all the friends in town you haven't seen in a while.  They made me feel welcome, as always, and I, in turn, made the subjects in front of my camera, feel welcome. 

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