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NYC Branded Lifestyle Photographer - Blog

This is the blog of NYC Lifestyle Photographer and Branded Content creator, John DeMato, who works with thought leaders and other types of high-level, change agents. 

Do your homework first!

NYC Branded Lifestyle Portrait Photography Blog | In this article, I discuss the importance of thought leaders doing prep work before your portrait session in order to maximize the value of that investment. That prep work involves defining the types of stories they want to share with their tribes in order to figure out the types of portraits they need.

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Hmmm, should you open this e-mail? #yeahabsolutely

NYC Branded Lifestyle Portrait Photography Blog | One of the ways thought leaders cement their messaging is by leveraging personalized hashtags. In this article, I talk about the genesis of my new personalized hashtag, #yeahabsolutely, came to be through the experiences in both my personal and professional lives.

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The Weigh it is...

NYC Branded Lifestyle Portrait Blog | In this article, I talk about how one of my clients, Tricia Kallmeyer, focused less on her vanity and more on authenticity during her branded portrait session.  Included is a link to more photos from her session.

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Evergreen Portraits

NYC Branded Lifestyle Portrait Photographer Blog | As part of your high-volume, image library, it's important to have some images that can be leveraged on more than one occasion - these are called "evergreen images." In this article, I define what that means and give some examples as to how to incorporate those into your social feeds.

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Don't settle for a damn thing!

NYC Branded Lifestyle Portrait Photographer Blog | when you invest time and money into a branded portrait session, it's important for thought leaders to not settle for anything less than what you need in order to create the type of impact you desire with your thought leadership. In this post, I talk about how it's important for thought leaders to receive exactly the type of results they seek.

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Fakin' it til the day I die, :)

NYC Branded Lifestyle Portrait Photographer Blog | Although strategy and planning play a big part in any branded portrait session, sometimes improvisation and freestyling is needed in order to get the job done. In this article, I talk about how improvisation in my video production past helped me through a recent thought leader session where it was sorely needed.

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Shit talkin' my way into a career

NYC Branded Lifestyle Portrait Photographer Blog | The best way to get the job done is to be yourself while doing it.  In this article, I talk about how I create rapport with my thought leader clients by being my silly, sarcastic and crazy self. 

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