John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

"It's not about price, It's about value"


always a pleasure being asked to speak about portraits on podcasts.



...especially when the podcast host is a fellow photographer...

...we speak the same language, after all, :)

Recently, I was introduced to fashion and portrait photographer, Marina Barayeva, and she invited me to chat about all things branded lifestyle portraits on her "Marketing For Creatives" podcast.

In addition to touching on my jack-of-all-trades photographer past, we discussed a variety of topics,  including:

  • The power of niching
  • How to get noticed by your audience
  • The biggest challenge when working with high-level clients


  • How to deal with people when they ask your rates

Here's where you can have a listen to our conversation.

Questions? Comments? 

Please leave them in the comment section.


PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you...because I care, :)