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John DeMato Blog

John DeMato, The Visual Storytelling Strategist, offers insights beyond basic visuals for experts who speak, coach, train, consult and write books. Discover how strategic visual storytelling brings more clients, higher fees, and unlocks new opportunities. Look like you're worth every penny you charge.

[PODCAST] Storytelling is at the heart of what I do...

 

Your ability to tell a compelling story through visuals isn’t just about aesthetics—it’s about making your audience feel something that connects them to your expertise.

When I sat down with Christian Brim on The Profitable Creative, we talked about the pivotal moment that led me from television production to branding photography—and why storytelling is at the heart of what I do. 

We unpacked the emotional weight of my former career, the evolution of my pricing strategy, and the powerful role financial stability plays in creative freedom. 

But the biggest lesson? Photography isn’t about stiff, posed images—it’s about capturing the real, unfiltered essence of who you are and what you stand for.

This episode is packed with insights for experts who need to elevate their brand presence and for creatives looking to refine their craft. We cover how to attract ideal clients, why understanding their language is essential, and how long-term success is built on planting the right seeds today. If you’ve ever wondered how to make your work more impactful—and more profitable—this is a conversation you won’t want to miss.

🎧 Ready to dive in? Listen to the full episode: :https://www.youtube.com/watch?v=lxgrdfS6ap0&list=PL-cqs-Kwxrv6Lb4W-mAdTOajd2LvuRc0H&index=12