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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

[PODCAST] What Photo Strategies Will Elevate Your Law Firm’s Brand?

 

Since 2017, I’ve focused the majority of my visual storytelling work towards experts who speak, train, coach, consult and write books. 

But the cool thing about this type of work is that it also is applicable to every service-based business - and that includes a wide breadth of professional services. 

At the end of the day, when you’re a business that’s based on service, you’re also in the business of building long-term relationships with those who need your help the most. 

Recently, I had an opportunity to sit down with Karin Conroy and chat about some nitty gritty insights related to how visual storytelling needs to show up for law firms in order to elevate their brands. 

During our magical conversation, we talked about a variety of topics, including:

  • How to make the most out of photoshoots 

  • How to produce the right profile photos

  • When to update images across your online profiles

  • Why using stock photos is a big mistake 

  • How to give photographers the freedom to leverage even the most spontaneous moments of your business

You can listen to the conversation here. 

After checking it out, please share any questions you have for me or your takeaways from the conversation.