John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

“I’m playing with house money…”


“I’m playing with house money…”


That’s how I feel everyday about picking up a camera and making a living from it, :)


I expressed this sentiment during my conversation with Scott Perry on his Creative On Purpose Podcast - it’s something that, once upon a time, would never have been possible for me..

...until it was, of course, :)

In addition to this piece of the chat, Scott and I talked about a couple different topics related to who I am, who I serve and why I do what I do:

  • What is branded lifestyle portraiture and why would people want to build a brand in the first place?

  • How do you help clients get over the “this is too much me” feeling when they inquire about a portrait session?

  • How did I decide that working with thought leaders was what I would do with my business?

  • How much does vanity play in crafting these branded lifestyle portraits?

  • How did I make the step from behind the camera to in front of it in order to be the face of my business?

Here’s where you can check out this conversation (it’s a Facebook Live video, so, make sure you’re logged in before so the internet gremlins don’t stop your access.)

You can opt for audio-only if that works better for you.

Either way, check in and let me know any thoughts that might’ve bubbled up to the surface for yourself as you were listening.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)