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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

[VIDEO] Visually punctuating my above-the-fold homepage

 

Visually punctuating my above-the-fold homepage

 
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I do practice what I preach, after all, :)

 

As a speaker, author, trainer or other expert business owner, it's not enough to have snappy copy on your homepage to keep people's attention.

You also need to include images that visually punctuate the sentiment of those words to create an emotional connection with your audience.

I share how this plays out on my own homepage website in this video.

(if the video thumbnail is not showing up, you can watch the video here).

This type of image assessment is part of my Persuasive Expert Photo Program where I will sit down with you and your team to thumb through your image library and select the best photos for each of your marketing needs.

We’re talking website, social posts, blog articles and other promotional needs.

And the good news is that I still am accepting a handful of Persuasive Expert clients! If you’re interested in learning more about the Program, you can check it out here.

Questions? Want to see if the Program is a fit for you? Set up a time to chat with me and lets see if we’re a fit to work together.