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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

[VIDEO] The shots between the shots

 

It’s awesome to capture every image asset on the list during your portrait session.

 
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It’s even better when you walk away with even more than you expected, ;)

 

When you cross the T's and dot the I's with regard to preparing for your portrait session - outfits, locations, types of photos, etc. - that opens you and your photographer up to improvise and capture even more variety during your shoot.

It’s not just about the shots you set out to capture - it’s also about capturing the shots between the shots.

I explain this concept more using a recent client session as an example in the following video.

(If you can’t see the video, click here to watch it.)

What are your thoughts on this concept? Have you ever experienced this during your own portrait sessions? Please share your experiences below in the comment section.

PS - If you found this article valuable, can you do me a favor and please share this with your community by sharing it online through the magical little icons below? I’d appreciate you if you did, :) #yeahabsolutely