Target a smaller audience

You know that cliche, the riches are in the niches?

It’s a cliche because it’s true. 

For the first few years of my photography business, I was severely misguided. 

I was under the impression that I needed to appeal to anyone who had a need for photographs. 

As a result, I ran myself ragged.

Not only that, but I also was extremely unhappy, as I found myself working on a lot of gigs that I would’ve much rather said NO to in the first place. 

In the following video clip taken from a conversation between my colleague, Ron Karr and customer service and marketing expert, Jay Baer, Jay talks about the value of NOT appealing to everyone.

(if you don’t see the video icon, you can watch this clip here.)

If I only heard Jay speak about this 8 years ago, it would’ve saved me a lot of headaches…

but, better late than never, right :)

Turning to you…

What is your experience with niching your business and marketing to a smaller sized audience? Do you even believe in this approach?

Please share your experiences in the comment section below.

PS - if you’d like to learn more about Jay Baer, check him out here. For more information on Ron Karr, go here.