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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

[VIDEO] Stop faking joy in front of the camera - it's bad for your brand!

 

Stop faking joy in front of the camera

 
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It’s bad for your brand, folks!

 

Over the past couple weeks, I’ve noticed an uptick in the “manufactured joy” photos that people in the speaker, trainer, author and expert business community are posting online.

While I applaud people for their effort at being consistent in sharing content with those they serve, in the following video, I talk about why it’s not such a good idea to overload your feed with these types of photos.

(if the video thumbnail doesn’t pop up, watch the clip here.)

After watching this video, do you agree or disagree with my stance on the matter?

Did any questions pop up as a result of what you heard?

Please share your thoughts and comments below and let’s talk about it.

PS - if you found this video valuable, please hit one of the SHARE buttons at the bottom of this post - I would greatly appreciate you if you did, :)