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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

[PODCAST] "Their crazy matches my crazy..."

 

“Is there a reason you’ve gone into that particular field (working with speakers)?”

 
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“…because they’re as crazy as I am, Maria…”

 

Truer words have never been spoken, :)

Actually, there’s several reasons why I made the decisions to throw all my business eggs into the Speaker, Trainer, Author, Consultant community basket.

I talk about a couple of them during my recent conversation with Maria Franzoni of the Speaking Business Podcast.

In addition, we also chatted about several other topics related to persuasive visual storytelling for speaking professionals, including:

  • The importance for speaker photographers to think like marketers

  • How working in television production influenced the work I do with Experts

  • The challenge of shooting virtual photos vs. live event/in person photography

  • Why do Experts need a constant stream of photographic content?

  • The importance of high quality self portraits to help promote your business

Wanna have a listen? You can check it out right here.

What are your takeaways from this conversation? Any questions pop up? Let em rip in the comment section below.