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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

[VIDEO] Still using old and dusty portraits? I got some tough love for ya...

 

Still using old and dusty portraits?

 
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I got some tough love for ya...

 

…especially when it comes to you cutting corners with your image content!

On far too many occasions, I’ve encountered portraits posted by people within the speaker, author and expert-based business owner communities that are so old that the person looks nothing like those pictures.

And it makes my head spin on my neck Exorcism-style!

Why does it drive me nuts like that?

Well, looks like you’ve now found a reason to click on the video below, huh?

:)

(For those who can’t see the clip in your browser, click here to watch the video.)

Any takeaways or conclusions that you’ve uncovered while watching this video? Please share your thoughts in the comment section here.

PS - If you found this video valuable, I invite you to join my email list so that you save yourself from commuting to my blog every time I post something new, :)