John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

growing out of your portraits


Growing out of your portraits…

NYC Branded Lifestyle Portrait Serena Goldstein thinking to herself

…that’s a real thing - here’s one client’s story about it…


Recently, I had a branded lifestyle portrait session with naturopathic doctor, Serena Goldstein.

Now, we’ve worked together in the past, and have a rapport because I also happen to be one of her patients. She contacted me, wanting to update her image content portfolio because when she looked at the photos we captured in the past, she didn’t recognize that person any longer and wanted to leverage portraits that truly encapsulates where she is now with her business and life.

After the session, we sat down and reviewed every photo.

As we went through that process, I found her reactions to some of the photos to be quite fascinating, since it was a completely different reaction from the last go-around.

Based on her enthusiastic reaction to this fresh batch of photos, I asked if I could record our conversation about them, and she agreed.

Here is the recording of that conversation:

If you’d like to check out some of the photos from this session, I have them posted in a website gallery.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)