122223 PICZ - JD-8508176.JPG

Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

growing out of your portraits

 

Growing out of your portraits…

 
NYC Branded Lifestyle Portrait Serena Goldstein thinking to herself
 

…that’s a real thing - here’s one client’s story about it…

 

Recently, I had a branded lifestyle portrait session with naturopathic doctor, Serena Goldstein.

Now, we’ve worked together in the past, and have a rapport because I also happen to be one of her patients. She contacted me, wanting to update her image content portfolio because when she looked at the photos we captured in the past, she didn’t recognize that person any longer and wanted to leverage portraits that truly encapsulates where she is now with her business and life.

After the session, we sat down and reviewed every photo.

As we went through that process, I found her reactions to some of the photos to be quite fascinating, since it was a completely different reaction from the last go-around.

Based on her enthusiastic reaction to this fresh batch of photos, I asked if I could record our conversation about them, and she agreed.

Here is the recording of that conversation:

This conversation with NYC naturopathic doctor, Dr. Serena Goldstein, touches on her most recent portrait session with NYC Branded Lifestyle Portrait Photographer and Content Creation Expert, John DeMato. We discuss the importance of capturing emotion in portraits, how your portraits are not just serving business needs, but, also an indicator of growth in her personal life, as well.

If you’d like to check out some of the photos from this session, I have them posted in a website gallery.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)