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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

[PODCAST] The Profitable Photographer With Luci Dumas

 

It’s always a pleasure sitting down with other photographers and talking shop. 

But, not the kind of “shop” that involves the technical and equipment considerations that need to be accounted for during a branded lifestyle portrait session. 

All important conversations, to be sure, but, there’s plenty of other, well-seasoned experts online to handle that. 

Instead, I’m more interested in discussing topics that revolve around aspects of building a referrable business…the types of topics that aren’t as prevalent as they need to be within the photographer community. 

Recently, I had a chance to sit down and talk with Luci Dumas on the Profitable Photographer Podcast, and talk about:

  • The importance of strategy and a well-made plan

  • How to create better experiences and results for clients

  • The power of relationship building within the audience you serve

  • Stop acting like a button pusher and think like a marketer behind the camera

To listen to the full episode:

https://lucidumascoaching.com/197-john-demato---photographing-entrepreneurs-speakers-and-authors-with-visual-storytelling/