How does being genuine in photos build trust?
How Does Authenticity in Visual Storytelling Help Experts Build Trust and Credibility with Their Audience?
We all know that authenticity is a buzzword these days (one that I prefer to use sparingly), but it’s a buzzword for a reason—it works.
When you’re genuine in how you present yourself visually, you create stronger connections with your audience. Why?
People can tell when something is fake or overly staged. And when that happens, trust flies right out the window.
But this isn’t just some feel-good advice—it’s backed by science.
According to a 2019 study published in the Journal of Business Research, authenticity plays a significant role in building consumer trust. The study showed that consumers were more likely to engage with brands that they perceived as genuine.
That connection translates into credibility, as people are naturally drawn to those they feel are real, relatable, and trustworthy. And for experts like you, it’s that connection that drives clients to choose you over other experts in your space.
Genuine visuals show the real you—not just a perfectly posed, filtered version.
When your audience sees behind-the-scenes moments, unpolished candids, or images of you in the middle of doing what you do best, they feel more connected to your journey. These kinds of photos allow your audience to see your process, the hard work, and even the vulnerability that goes into your craft.
If you’re a speaker, showcasing moments like preparing for a keynote, engaging with the AV team, or reflecting backstage can show the effort and passion behind your work.
If you’re a coach or consultant, showing moments of you working through problems with clients, brainstorming, or taking a pause to reflect can add layers to your brand. These real, unguarded moments are what humanize you and show your audience that you’re the real deal.
This is where trust and credibility are built.
By pulling back the curtain and showing the journey behind the success, you’re telling your audience, “This is me. This is how I do what I do.” And it’s that transparency that deepens the trust factor.
So, how can you incorporate authenticity into your visual storytelling strategy?
Start by capturing moments that feel real. Instead of relying on posed studio shots in a blank void, add in lifestyle images that show you at work or candid shots that give a peek into your process.
The goal isn’t to show “perfection,” but to show process, and that’s what your audience will connect with most.
Ready to build a more genuine connection with your audience through visuals? Let’s create photos that capture the real you and help build the credibility and trust your brand needs to thrive.