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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

[PODCAST] Talkin' bout strategy...

 

One of the most important aspects of a successful branded lifestyle portrait session has nothing to do with cameras, lights, and photo editing programs. 

It has to do with STRATEGY. 

Now, I talk incessantly about this topic to the many speakers, authors, coaches, and consultants that I serve, and I've written about it at least a million times because it’s THAT important to know going into a session.  

But recently, I had a chance to talk about this subject to a different audience - professional photographers. 

I was invited to speak to photographer and educator, Nathan Holritz, on his Bokeh Podcast, and we had a chance to dive into the power of effective strategy calls from the perspective of the person BEHIND the camera. 

We also talked about other photography-related matters, which is always a treat as I love to nerd out about the camera stuff, after all. 

To listen to our conversation, check it out here:

https://www.photographersedit.com/bokeh-podcast/episodes/how-to-use-strategy-calls-for-a-better-client-experience/

Also, please share this with the professional photographers in your world who photograph people just like you. I appreciate the effort in advance :)