The real deal...
When it comes to a branded lifestyle portrait session, location matters…
…especially when it’s a space and place that you do a bulk of your work.
I recently had a branded lifestyle portrait session with Mike Goldman, someone who is no stranger to being in front of my camera.
In addition to capturing him in various live events over the years, we also conducted a portrait session a couple years ago.
And he was in need of a refresh of images.
The last photoshoot we conducted was in a co-working space in Manhattan, which had decor that complimented Mike’s personality and brand. So, it was a good space that made sense for what we needed to capture.
For this round, though, I suggested during our strategy call that we find an alternative that makes sense since shooting in the same space will basically produce images that look and feel similar.
And that defeats the purpose.
When taking into the account of the bulk of activities we wanted to capture of him:
Podcasting
Brainstorming ideas on a white board
Communicating with clients virtually
Talking on the phone with clients as he paces
Working at a desk
We felt it was a no-brainer to conduct at least half the session in his home office.
What better way to show his audience how the sausage is made than to create visual assets in the place where the magic happens, right?
During the actual session, we were able to create a wealth of image assets that he can use not only for his online content, but also his website, as well.
While we created similar images of him engaging in these activities during his first portrait session, these show exactly what the work looks like when he’s home.
Does that mean shooting a session in any place other than where you do your work is a bad move? Absolutely not.
As long as the decor compliments your personality, brand and business, then you’re good.
However, when booking your next session, and the location question comes up, talk with your photographer about the possibility of incorporating your actual office into your session.
The more you recognize the person and place in your photos, the more likely you’ll use them.
And that’s the point 🙂