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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

Go where your clients are and make some friends, :)

 

Want to get to know your clients on a deeper level?

 
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Make the effort and meet them face-to-face in real life

 

Recently, I had the unique opportunity to spend a couple days with speakers, authors and other expert-based business professionals during the National Speaker Association’s annual conference, Influence…

…sans camera.

Prior to the trip, I was a little unsure if the investment was worth it, but, after the dust settled and I made my way home and marinated on the time I spent in Denver, it was one of the most valuable investments I’ve made for my business to date.

I talk about the experience in an article I wrote for the C-Suite Network.

You can check it out here.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)