[PODCAST] Do you look like the expert?

In this day and age, it’s not enough to simply call yourself an expert.

You need to look like one, too.

Remember the good old days when just 2-3 photos were enough to use to promote your business?

Those days are long gone in an era where everyone makes buying decisions off of what they see and read online.

Today, high-quality, image content is currency when looking to promote how you solve your client’s problems.

In just a matter of seconds, they help bridge the gap for those looking to learn more about who you are, who you serve, the problems you solve and how, and why you do what you do.

This topic came up during my conversation with Thom Singer on the Speakernomics podcast.

During our chat, we also talked about:

• Flattering photos are the objective, not the goal

• The specific photos that every expert needs in their portfolio

• The importance of being yourself in front of the camera

You can listen to the conversation here.

After giving it a listen, what was your biggest takeaway?

Please share in the comment section below.