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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[WORKSHOP] Why That “Pretty” Photo Isn’t Helping You

 

You’ve got some professional photos you like.
They’re well-lit. You look good.

But something’s still missing…

They’re not doing anything.

Because being photogenic isn’t the goal.
Being believable is.

A good image should make your audience feel something.
Trust. Resonance. Credibility. Curiosity.

If your visuals aren’t backing up your words, you’re leaking opportunities to connect with those who need your help the most.

And no—this doesn’t mean you need a new photoshoot.
It means you need a new way of thinking about the photos you already have.

That’s what we’ll walk through on May 30th at The Never-Ending Story of You.

You’ll learn:
✅ What makes a photo trustworthy
✅ How to find images that punctuate your message
✅ And how to build a library of proof, not just pictures

You’ll leave with one post. One aligned photo. And a system to do it again.

30 seats. NYC. $97.
Let’s make your images matter.

Reserve your seat for the workshop here.