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John DeMato Blog

John DeMato, The Visual Storytelling Strategist, offers insights beyond basic visuals for experts who speak, coach, train, consult and write books. Discover how strategic visual storytelling brings more clients, higher fees, and unlocks new opportunities. Look like you're worth every penny you charge.

[PODCAST] How to use your photo in Business Storytelling w/Park Howell

 

When it comes to communicating your brand visually…

 
 

…the key is to convey an emotional connection with those you serve.

 

While it’s important to look pretty in your photos, that’s only one part of the equation.

During my conversation with Park Howell on The Business of Story Podcast, we talked a lot about this very important point. In addition to these particularvisual story nuggets, we talked about some other stuff, which included:

  • How to capture your best headshots to attract more leads, create connections and encourage action

  • Why you should go behind the scenes and share pictures of what it looks like to be in your day-to-day activities

  • How to present your best self in virtual sessions to give your audience the chance to visualize what working with you looks like

  • The power of visual variety in showcasing your authority in your space and how to use this to take your customer through your journey in showing them how you will solve their problems

To listen to the full conversation, you can do so right here.

Any questions pop up for you after listening to the conversation? Thoughts? Please share them in the comment section below.