Your Visuals: From "How-To" to "Must-Do."

Sometimes, you just gotta throw a monkey wrench in the gears.

New diet, new morning routine, new you… or in this case, a fundamental recalibration of how we approach visual authority.

For the past eight years, I've consistently pumped out three blog posts a week, a barrage of insights often focused on the nuts and bolts of visual storytelling.

My mission?

To spread the good word about why your images aren’t just pretty pictures; they’re fundamental must-have's to achieve your goals of more clients, higher fees and more opportunities.

But here’s the thing about "good words": sometimes, they need to evolve into something more profound.

More strategic.

As of Monday, that cadence is shifting. Consider it an upgrade.

After marinating deeply over the past few months on the real challenges experts like you—speakers, coaches, trainers, consultants, authors—face with your visual presence, I’ve realized we need to go beyond just the how-to.

We need to unpack the cost of complacency and the power of intentional visual strategy at its core.

This means moving from quick-hit articles to comprehensive explorations. We’re going to dissect the "why," the "what," and the "how"—not just of taking photos, but of crafting a strategic visual narrative that defines your market position.

This is about eliminating visual mediocrity as the default option. It's about understanding how your visual assets fundamentally dictate whether you command respect, capture attention, and solidify your authority.

We're talking about communicating a perception of being in demand, relevant, and undeniably worth every single penny you charge.

For those of you who’ve been with me, steadfast through the constant barrage of email sent by me to your inbox, I’m grateful.

Believe me, I’m not doing this for shits and giggles.

I'm obsessed with this. Obsessed with the strategic architecture behind compelling visuals, the execution, and proving how they aren't just an option—they're a non-negotiable demand in today's crowded market.

This isn't just about making aesthetic improvements to a couple key touch points; it's about fundamentally reshaping your visible credibility.

The last thing I want to do is waste your time with fluff.

My passion is pictures that make an undeniable difference; visuals that don't just 'look nice,' but force your audience to pay attention, pulling them closer to your expertise and the solutions you provide.

And that starts with strategic intent, long before a camera is stuck in your face.

I’m really excited about the depth and impact this new approach will deliver. I hope you'll stick around, because what's coming will challenge your assumptions and elevate your game.

Consider this your heads-up: the inbox pings will decrease, but the strategic insight promises to escalate.

One thing you can bet the house on: I'm still ready to talk your eyes off about the absolute imperative of being as intentional with your visuals as you are with your words.

Anything less is just leaving money, influence, and reputation on the table.

And frankly, we both know you’re better than that.