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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

Are you a tab hoarder?

NYC Persuasive Visual Storytelling Blog | What are your feelings on having a million open tabs and apps open on your devices while trying to be productive? This article begs the question, “how can you keep yourself focused despite all the crap open on your phone and computer?”

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[PODCAST] Creating connection and credibility with virtual photos

NYC Persuasive Visual Storytelling Blog | When it comes to virtual photography, it’s one thing to chronicle the event. It’s another to capture the moment. I talk more about this difference during my conversation with Jessica Rasdall of the Speak To Scale Podcast.

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[VIDEO] Content goldmine sitting right under your nose

NYC Persuasive Visual Storytelling Blog | While the idea of creating content can be overwhelming for some, it still doesn't minimize it's importance to help create distinction from those you serve. In the following video, I talk about one way to create a MASSIVE amount of content that can be recycled over time. If you have a book, this especially relates to you.

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