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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

Keepsakes from the bad old days

NYC Persuasive Visual Storytelling Blog | Not all mementos are of amazing magical experiences. Some remind you of a tough spot or moment in your life, and when looking at it, provides you with gratitude for the path you’ve carved out for yourself. I talk about one of these keepsakes in the following article.

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