Come To Jesus moment with my website gallery
Practice what you preach...
...and that goes double for me :)
Have you ever walked into a room in your house and thought to yourself, “Jeez, this place feels as old as the Sun - time to mix it up.”
Well, my Come To Jesus moment came for my website client gallery recently.
It felt old, stale and not aligned with the way I currently serve my clients.
I gave myself the unenviable task of ripping the entire gallery apart, studs and all, and rebuilt it from the ground up.
So, what exactly did that involve?
Out of the 200+ clients I’ve worked with, identify which ones I want to showcase
Sort through thousands upon thousands of branded lifestyle portraits, virtual photos, live event shots and book images for the 31 clients that appear in the gallery
Organizing each gallery to illustrate their visual story in a compelling and interesting way
And by “compelling and interesting way,” I mean incorporating what I always preach about - visual variety.
In other words, ordering the photos in a way that keeps your audience's attention from shot-to-shot based on:
Choosing different activities in which they’re engaged in front of the camera
Incorporating both candid and staged, looking-into-the-camera photos
Highlighting other image content, such as book photos and other non-portraits
Illustrating various aspects of my client’s personality through facial expression and body language
Shuffling between Wide, Medium and Close Ups throughout the entire album
If you've read my newsletter for any length of time, these concepts should be familiar to you as I preach from the mountaintops about them all the time.
While the renovation project took several days, the juice was definitely worth the squeeze, especially when taking newcomers into my world into consideration.
The updated gallery offers them an opportunity to envision what an image content portfolio full of candid and high-quality photos of all types could look like for them.
It also clues them into the types of scroll-stopping photos that position them as the authority in their space of expertise, providing them insight on what they might not have already known.
It opens up the door to their imaginations and creates possibilities in their minds in ways that a mere exploratory conversation over the phone cannot.
And that would be the point of a website gallery, right :)
In addition, explaining the concept of visual variety over the phone is one thing, but showing them 31 galleries worth of what it actually looks like in photos is quite a different, and more impactful, experience.
If you’re curious to see what the gallery looks like, you can check it out here.
Turning to you…
When you look at the photos across your website and social channels, are you having your Come To Jesus moment to inspire change and renovate your image content?
Well, if you hear the church bells ringing loud and clear, I have 3 available branded lifestyle portrait slots for the rest of the summer (now until Labor Day).
To grab one of those slots, let’s hop on a call and chat to see if we’re a fit to work together.