Visual Authority Insights

What do you look like when you’re sharing your magic with those you serve? Get those expressions and body language into your image portfolio.

Yesterday was an interesting day. I conducted my first training call with 4 photographers who want to learn how to create branded lifestyle portraits. I talk about the experience in the following article.

Where do you find moments of gratitude in your day? Sometimes, they come in the most unlikely of places, like an airport. I talk more about it in this article.

It’s funny how one word has created such a large impact on my directing style. It’s all Peter Hurley’s fault. More on that in the following article.

What are some things to keep in mind before your next portrait session? This article shares 3 tips to help maximize the value of your time in front of the camera.

When reviewing the photos in your image portfolio, this one mental reframe can make the difference in how you shape your opinion of them. I talk about it in this article.

For some experts, their portrait session has a lot of moving parts. For others, a minimalist approach hits the spot. More on that topic in this article.

If you work with clients in a room, then your image portfolio needs to reflect this aspect of your business. Learn more in this article.

Do you run an online training program? Share with potential members how the sausage is made through photos. More on that in this article.

Having trouble developing an idea? Add a shot clock to the mix to get it done. I talk more about this concept in the following article.

What do DJ parties and lifestyle portraits have in common? They’re all captured with the same approach. I talk about that approach in the following article.

When looking to create a comprehensive image portfolio, show how you serve while also getting personal, too. More on that in this article.

When creating assets for your book launch, photos of the pull quotes are a welcomed asset. I talk more about this in the following article.

When you need your sink fixed, you don’t call an electrician, right? Well, the same common sense logic applies to your photography needs. More on that in this article.

Do you run an in person certification program? Offer your participants visual assets they can use to promote themselves. More on that here.

When it comes to creating first impressions with your photos, the first person you need to impress is YOU. More on that in the following article.

How do you feel about the current headshot you’re using as a profile picture? Let’s check in after you read this article and see how you feel then :)

While email signatures have become more complex with so many customizable options over the past couple years, the following article stresses the importance of keeping your photo selections simple and clear.

NYC Persuasive Visual Storytelling Blog | While it’s awesome to share the wins, happy occasions and great side of life, when you’re an expert who helps others get past what’s holding them back, you also need to be vulnerable, as well. More in this article.

While I find all of my client work fulfilling in one way, shape or form, some gigs stand out for reasons beyond the work itself. This article shares one of those special types of events.