John DeMato, The Visual Storytelling Strategist, offers insights beyond basic visuals for experts who speak, coach, train, consult and write books. Discover how strategic visual storytelling brings more clients, higher fees, and unlocks new opportunities. Look like you're worth every penny you charge.
It’s not everyday that I have the pleasure of conducting a session with a fellow shooter, especially one as accomplished, talented and generous as Chris West. In the following article, I talk about the experience of conducting his branded lifestyle portrait session.
Read MoreIt’s easy to lose focus and spend time on unimportant tasks. That’s why it’s critical to be the ball. The following article shares a story about the emotional significance of a book boudoir photo taken from Rachel DeAlto’s book, Relatable.
Read MoreIt’s such a joy to serve experts who help others get past what’s holding them back, especially when they’re genuine and generous human beings like Bruce Weinstein. More on that in this article.
Read MoreWhen it comes to creating visual assets to promote your expert-based business, details matter and nothing beats the real thing. I talk more about this in the following article.
Read MoreLive event gigs are always more fun when other shooters are around, especially when we turn the cameras on each other 🙂 More on that in this article…
Read MoreI’ve seen this trend of AI photos proliferating the internet in recent months. While there’s inherent issues with using these photos for professional purposes, there’s an even bigger question that needs to be answered first. I talk about it in the following article.
Read MoreBusiness affects life…life affects business. This was a huge lesson for me to learn once I quit my job - and a quote from Jeff Shaw’s Book, The Self-Employed Life, is an important reminder. I talk about it in the following article.
Read MoreIf you’re really on the fence about selecting the right photographer for you, this article shares some insights on how to qualify a photographer beyond their website to come to a decision.
Read MoreFor some folks, having their picture taken is akin to getting a root canal. But, what if you opened up your mind to see it in another light? This article shares an alternative approach.
Read MoreWhen you're on location for one of your big events, don’t ever forget to be kind to everyone involved :) More on that in this article.
Read MoreDuring the book boudoir sessions, I get to cherry pick quotes to photograph. Sometimes, these quotes resonate with me on a deeply personal level. In the following article, I share the story behind why a quote from Jason Hewletts’ book, The Promise, currently lives as a print on a wall in my apartment.
Read MoreYes, your image portfolio needs plenty of staged portraits for promotional purposes. But don’t forget power and purpose behind candid photos, too. I talk more about this in the following article.
Read MoreYou know that high-quality images are important to promote your business and brand. But, are you maximizing the value of your investment? Found out after reading the following article.
Read MoreIs your calendar full of big events in 2023? Take advantage and create some magical photo assets of those moments. More on that in this article.
Read MoreWhat’s better than one book during a book boudoir session? Multiple copies of the same book! In this article, I share some photos taken during a recent session with the Skyeteam’s new book, You, Me, We.
Read MoreWhile having a lot of makeup on your face isn’t a requirement for a lifestyle portrait session, …this one type is critical for most people. More on that in this article.
Read MoreDoes it sound lame that I only eat 3-4 types of meals? Yeah, it does - but hear me out in the following article on my why before you judge!
Read MoreIf you’re looking to truly engage potential clients and partners through social media, writing words is better than “smashing” buttons. The following article shares a story that illustrates this point.
Read MoreHave you ever asked your photographer to send you the money shot from your session? This article suggests why you need to reframe this ask moving forward.
Read MoreAs the dawn of a new year approaches., now is a great time to reflect on the year gone by. I talk about mine in the following article.
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