A talented creative team can produce beautiful work and still be forced to make visual decisions without enough context about what those images need to help communicate.
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Your visual presence can look just fine to you while giving a decision maker very little reason to keep investigating.
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When did you last Google yourself and click the Images tab? The photo the internet hands out as you is probably one you never chose, and it's doing a job right now whether you like it or not. Here's how to take back control.
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The proposal is the one document read in private, at the exact moment someone decides to spend money on you. For most experts, that high-stakes impression is carrying their lowest-effort photo. Here's the math on what that costs.
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A stranger's key card on the train platform threw me ten years back to when I was stuck and miserable with no idea what was next. On my 48th birthday, here's what it reminded me about not having it all figured out.
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Experts think looking like an authority means turning the volume up on everything, when the real move is alignment, not inflation, and a borrowed mood board is the fastest way to look like everyone except yourself.
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I almost passed on one of the best consultants I ever hired because of his website photos. Here's why judging the cover isn't shallow, it's how humans are wired, and what it means for your visual presence.
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Twelve years ago I was a photographer hiding behind the camera, producing pretty photos that did almost no real work for the people I made them for. The gap had a name. I just didn't know the name yet. Here is the letter I wish somebody had handed me back then.
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While having a lot of makeup on your face isn’t a requirement for a lifestyle portrait session, …this one type is critical for most people. More on that in this article.
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NYC Branded Lifestyle Portrait Photography Blog | This article is about the importance of visual variety in your image content and how that means that sometimes we need to get craft with portrait locations to make them look more diverse.
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NYC Branded Lifestyle Portrait Photography Blog | This article shares a video that stresses the importance of injecting vulnerability into your personal branding photos that you leverage for promoting your services.
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NYC Branded Lifestyle Portrait Photography Blog | Happy National Hangover Day! This article shares a local news outlet video on how to overcome a raging, New Years Eve hangover.
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NYC Branded Lifestyle Portrait Photography Blog | This articles talks about the concept of how contrived authenticity leads to more successful branded lifestyle portrait sessions.
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