Visual Authority Insights

Renovating a home is never an easy process. As soon as the pry bar and hammer come out of the toolbox, it’s full of hiccups every step of the way. In this article, I share behind-the-scenes photos of the renovation project happening in my childhood home.

How do you spend time in front of the camera during your portrait session? If it’s all about headshots and portraits where you’re looking into the camera, this article shares why you’re leaving valuable opportunities to create compelling imagery that speaks to your audience on the table.

While there are many factors that lead to a successful portrait session, there is one, primary objective that must be met - your image portfolio needs to DANCE. What do I mean by that? I talk about it in the following article.

Having trouble figuring out the way you want to convey your personality in your image content. In this article, I talk about how to answer that question for yourself.

While headshots, portraits and candid lifestyle photos showing how you serve your clients are essential to your image portfolio, this articles shares another option that helps to add another creative visual layer to how you connect with your audience through photos.

What is the value of a professional photographer? They see moments and opportunities that you don’t. More on that in the following article.

Creating podcast cover art is an important step in the visual branding of the show. But picking the right photo for it can be tricky. The following article shares 3 potential options.

When updating your website, it’s not enough to invest in photos of yourself. Also account for all of the products and services you provide, too. This article shares more about that.

In this article, I share personal branding photos from a session with Expert, Jason O. Harris, that showcases the airline pilot side of his life.

The balance between humility and confidence is key when building a fulfilling business and life. That’s why I’m grateful for this constant reminder living on a wall in my apartment. In the following article, I share the story behind selecting a photo taken while shooting Jim Knight’s book, Leadership That Rocks.

Are you avoiding a photo session based on your weight? In this article, I talk about how one client reframed that same apprehension and got in front of the camera.

Why are you spending so much time manicuring your Instagram grid? The effort defeats the purpose of the content in the first place. More on that in this article.

Regardless of the rooms in which you train. you still need an image portfolio of diverse and compelling photos that captures the energy of the room. More on that in the following article.

In this article, I talk about the conversation I had with photographer and educator, Luci Dumas, on her Profitable Photographer podcast.

Are you truly taking advantage of the photo assets that you currently have sitting on your computer? Or, are they simply collecting dust, eagerly awaiting their time to shine throughout your online presence? This article shares a great example of an organization leveraging their image assets to the fullest.

One way to eliminate buyer’s remorse after your next lifestyle portrait session? Double check what you’re lookin’ like before the photographer hits the shutter button. More on that in this article.

While it would be nice to have some magical intervention for inspiration, it takes more effort than hoping and wishing to move an idea forward. The following article talks about how a quote from Tamsen Webster’s book, Find Your Red Thread, serves as a constant reminder of this.

Do you have someone else creating your online content? This article shares why it’s important for you to give it the once-over before it’s posted.

In this article, I talk about how I’m launching a YouTube channel to help promote my DELIVER MAGIC photographer training platform.