Event Photography
implementation Guide
Leverage the power of live event images—moments captured before, during and after keynotes, masterminds, conferences, workshops, etc.—to amplify your credibility, engage your audience, and showcase your relevance as a problem solver in your space of expertise. Use this guide to strategically incorporate event-centric photos across your online and offline platforms, highlighting real-life moments that give clients, associations, and organizations a genuine sense of how you operate. By sharing these high-quality and compelling photos, you provide an intimate look at how the sausage is made, building trust and inspiring deeper connections with your audience.
Speaker/Media/Pr Kit Photos
Foundation Images
Action Shots: Clear, dynamic images - 10-15 total - of you emceeing/keynoting, facilitating a breakout or workshop/training, leading a mastermind/coaching session, participating/hosting in a panel, or running your conference/seminar.
Where to Use
Speaker/Media/PR Kit: Include a bundle of diverse images to convey authority and add credibility for media outlets and event planners to use in various promotional materials.
Public Profiles: Update LinkedIn, conference directories, and speaker bureau listings with your strongest event images.
Key Points
Choose shots that show energy, audience engagement, and social proof of your expertise.
Vary the images in style (close-ups, wide stage views, different angles) and locations to give event organizers and media multiple layout options.
Website
Homepage
Hero Image: A vivid event photo - conference ballroom, boardroom, or other event venue - that captures you in action in the spaces where you work most often.
Services/Programs Pages
Action Shots: Show yourself coaching, training, or facilitating live sessions to reinforce your expertise and show how you deliver your message of transformation.
Interactive Moments: Photos where you’re engaging with participants, spotlighting a collaborative atmosphere and providing more detail into the experience of working with you.
Contact Page
Approachable Event Photos: Images of you networking with event organizers, AV team, and/or speaking/taking selfies with participants, emphasizing availability, openness and being a kind person who’s easy to work with.
Key Points
Avoid reusing the same event images on every page—include variety to demonstrate your breadth of experience.
Place event photos where they can visually punctuate specific copy (e.g., a workshop shot on a “Workshops” page).
Training Materials
Slide Decks
Dynamic Event Images: Personalize presentations with candid photos that visually punctuate key insights, reinforcing your credibility and adding a customized layer to your visual storytelling.
Metaphorical Visuals: Utilize event images that underscore lessons (e.g., a group discussion shot to illustrate collaboration).
Online Courses & Workbooks
Real-Life Context: Incorporate photos of live coaching moments or hands-on activities to give learners a sense of authenticity.
Key Points
Keep images purposeful—enhancing, not distracting from, your training content.
Vary between speaking/presenting, audience interaction, and close-up actions - participants taking notes, details of the space/venue, training materials, etc. - to enhance visual variety.
Online Content & SOCIAL MEDIA
Social Posts & Articles
Story-First Posts: Pair a variety of event photos that visually punctuates the core message or anecdote you’re sharing - whether repurposed from existing material or a new story idea.
Reverse-Engineered Story: Identify event photos that appeal to you and generate story content based on the emotional sentiment, activity and/or location inherent in the photo to provide your audience a teachable moment.
Carousels & Reels
Step-by-Step: Use a sequence of various event shots - speaking, audience photo, detail images, etc. - to walk audiences through a specific approach, framework or perspective related to how you solve their problems.
Thumbnails/B-Roll alternative: Rather than grabbing a still image from video, repurpose a variety of event images for higher-quality alternatives to your thumbnails. Use stills to creatively add visual variety throughout the video clip to provide an alternative to AI or real B-Roll footage of you in action.
Key Points
Repurpose event photos strategically—tie them to a teachable moment, testimonial, or life lesson learned.
Use a mix of photos of you in action, audience participation and candid, behind-the-scenes moments to create a full-scope view of the experience you provide participants, event organizers and the event team.
Extended Marketing & Offline Materials
Paid Ads & Email Campaigns
Action-Oriented Images: Choose high-energy, wide, medium and close-up event photos that quickly capture interest and convey excitement.
Promotional Consistency: Use the same or similar images across ads and emails to reinforce brand recognition.
Event Banners & Trade Show Booths
Large-Scale Visuals: Select high-resolution images where you’re visibly in action, clearly demonstrating you speaking, training, coaching and/or consulting with clients and audiences.
Brochures & Flyers: Highlight the most compelling shots of you engaging the room, underscoring your expertise.
Internal Use
Team Presentations & Client Proposals: Insert event images to show past success and build trust.
Ongoing Evolution
Continuous Updates
Add new event photos as your speaking engagements evolve—highlight fresh audiences, venues, and topics.
Archive outdated event photos that no longer reflect your current style, appearance or expertise.
Future Planning
Schedule event photo coverage at high-value events to capture important moments for each engagement, including engaging participants, event organizers and event team from a variety of angles.
Hire a photographer to capture more than the moments in front of the room - instruct them to follow you before and after, as well, to collect valuable behind-the-scenes assets that can be repurposed in the ways discussed in this guide.