John A. DeMato
Visual Storytelling Strategist
The Change I Make
Stop paying the Invisibility Tax.
Every day your expertise goes unseen is a day you lose opportunities, revenue, and recognition to someone less qualified—but more visible.
If you’re a speaker, coach, trainer, consultant or author tired of blending in, you’re in the right place: I help you transform from invisible to unmistakable with a proven, strategic visual storytelling formula.
FIRESIDE CHAT TOPICS
Become a Market of One:
The Visual Storytelling Formula
DESCRIPTION:
Transform from Invisible to Unmistakable
You’re not generic—and your online presence shouldn’t be, either. In this session, you’ll discover my signature Visual Storytelling Formula, a three-pillar system to ensure you’re seen, trusted, and remembered:
Curbside Appeal: Immediately signal premium value, authority, and presence with visuals that stop the scroll and spark curiosity.
Instant Credibility: Build trust fast by replacing stale, stock and superficial imagery with compelling, real, and relevant visuals that proves your expertise.
Genuine Uniqueness: Show the human side that makes you irreplaceable—revealing the real you and connecting beyond the Trusted By logos on your site.
YOU’LL LEAVE WITH:
A strategic roadmap to stand out in any crowded market
The confidence to charge premium rates
Clarity on the visual evidence you need to support your business growth
“What if your brand story was so visually compelling… that clients knew you were the right choice, instantly?”
Show the Evidence:
Building Your Visual Storytelling Library
DESCRIPTION:
Prove What You Promise
In an era of digital noise, your word isn’t enough—you must show, not just tell. This actionable fireside chat unlocks the exact assets, stories, and moments you need to capture and leverage for lasting authority.
Core Assets: Strategic headshots, candid lifestyle images, and objective proof (books, awards, media, etc.) that build trust and make you relatable.
Capturing the Moments: How to document “before, during, and after” to demonstrate process, impact, and expertise—no photographer required.
Visual Distribution Strategy: Where and how to deploy visuals to punctuate your messaging and drive business outcomes (higher rates, inbound leads, audience growth).
YOU’LL LEAVE WITH:
Audit frameworks to identify gaps in your current visual library
Easy DIY strategies for ongoing content creation
How to evolve your visual story as your business grows
“Your photos aren’t just memories—they are your market positioning and proof.”
VIDEO
It’s About Them, Not You
Paint The Full Picture Through Photos
TESTIMONIALS
“Your fireside chat was a genuine conversation that shared truly valuable insights about what you need to align where you are with your business, brand, and life, with how you present yourself online to those you serve so they can see what it’s like to work with you and the results you’ll bring. What you said was highly valuable. Thank you John.”
“John is hilarious. I’m really enjoying this whole conversation.”
“Your insights were brilliant and implementable.”
“Great session - and yes, John is the best!”
“This was exactly what we’d expect from John — top-shelf! Thank you!”
“You speak as well as you photograph!”
“Your strategy call is such a deep dive...It sets expectations on both sides.”
BIOGRAPHY
John DeMato: The Visual Storytelling Strategist Who Helps You Be Seen
John DeMato is the visual storytelling strategist who helps experts who speak, coach, train, consult, and write books transform from invisible to unmistakable in the eyes of those they serve.
With a decade of TV production experience and 8+ years exclusively partnering with subject matter entrepreneurs across hundreds of branding and event sessions worldwide, John brings a marketer's mindset to visual storytelling.
He's worked with over a dozen Hall of Fame speakers and understands that your photos aren't just pictures—they're business infrastructure working 24/7 to build authority that opens doors to premium opportunities.
John's strategic approach solves the hidden crisis plaguing most experts: mediocre visuals that undermine their expertise and cost them high-value clients. Through a collaborative approach, he helps build a comprehensive library of photos that creates unmistakable curbside appeal, commands instant credibility, and radiates genuine uniqueness—positioning clients as the obvious choice.
The result? Your visuals provide evidence that what you say is true based on how you show who you are and how you help others. When your visual storytelling genuinely represents your expertise and works as visual punctuation for every word you share online, you don't compete—you become a market of one.