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Speaking

 
 

John A. DeMato

Visual Storytelling Strategist

 

 
 

The Change I Make

Stop paying the Invisibility Tax.

Every day your expertise goes unseen is a day you lose opportunities, revenue, and recognition to someone less qualified—but more visible.

If you’re a speaker, coach, trainer, consultant or author tired of blending in, you’re in the right place: I help you transform from invisible to unmistakable with a proven, strategic visual storytelling formula.

 

 
 
 

FIRESIDE CHAT TOPICS

 

 

Become a Market of One:
The Visual Storytelling Formula

DESCRIPTION:

Transform from Invisible to Unmistakable

You’re not generic—and your online presence shouldn’t be, either. In this session, you’ll discover my signature Visual Storytelling Formula, a three-pillar system to ensure you’re seen, trusted, and remembered:

  1. Curbside Appeal: Immediately signal premium value, authority, and presence with visuals that stop the scroll and spark curiosity.

  2. Instant Credibility: Build trust fast by replacing stale, stock and superficial imagery with compelling, real, and relevant visuals that proves your expertise.

  3. Genuine Uniqueness: Show the human side that makes you irreplaceable—revealing the real you and connecting beyond the Trusted By logos on your site.

YOU’LL LEAVE WITH:

  1. A strategic roadmap to stand out in any crowded market

  2. The confidence to charge premium rates

  3. Clarity on the visual evidence you need to support your business growth

“What if your brand story was so visually compelling… that clients knew you were the right choice, instantly?”

 

 

Show the Evidence:
Building Your Visual Storytelling Library

DESCRIPTION:

Prove What You Promise

In an era of digital noise, your word isn’t enough—you must show, not just tell. This actionable fireside chat unlocks the exact assets, stories, and moments you need to capture and leverage for lasting authority.

  1. Core Assets: Strategic headshots, candid lifestyle images, and objective proof (books, awards, media, etc.) that build trust and make you relatable.

  2. Capturing the Moments: How to document “before, during, and after” to demonstrate process, impact, and expertise—no photographer required.

  3. Visual Distribution Strategy: Where and how to deploy visuals to punctuate your messaging and drive business outcomes (higher rates, inbound leads, audience growth).

YOU’LL LEAVE WITH:

  1. Audit frameworks to identify gaps in your current visual library

  2. Easy DIY strategies for ongoing content creation

  3. How to evolve your visual story as your business grows

“Your photos aren’t just memories—they are your market positioning and proof.”

 
 

 

VIDEO

 

It’s About Them, Not You

Paint The Full Picture Through Photos

 
 

 

TESTIMONIALS

 
Your fireside chat was a genuine conversation that shared truly valuable insights about what you need to align where you are with your business, brand, and life, with how you present yourself online to those you serve so they can see what it’s like to work with you and the results you’ll bring. What you said was highly valuable. Thank you John.
— Paula Houlihan, Speaker + Coach
 
 
John is hilarious. I’m really enjoying this whole conversation.
— Anne Ryan, Speaker + Coach
 
Your insights were brilliant and implementable.
— Eliz Greene, Speaker + Emcee
 
Great session - and yes, John is the best!
— Cathy Dolan, Speaker + Consultant
This was exactly what we’d expect from John — top-shelf! Thank you!
— Scott Mason, Speaker + Coach
 
You speak as well as you photograph!
— Christopher Shelley, Speaker + Emcee
 
Your strategy call is such a deep dive...It sets expectations on both sides.
— Casey Carpenter, Speaker + Trainer
 
 

 

BIOGRAPHY

 
 
 

John DeMato: The Visual Storytelling Strategist Who Helps You Be Seen

John DeMato is the visual storytelling strategist who helps experts who speak, coach, train, consult, and write books transform from invisible to unmistakable in the eyes of those they serve.

With a decade of TV production experience and 8+ years exclusively partnering with subject matter entrepreneurs across hundreds of branding and event sessions worldwide, John brings a marketer's mindset to visual storytelling. 

He's worked with over a dozen Hall of Fame speakers and understands that your photos aren't just pictures—they're business infrastructure working 24/7 to build authority that opens doors to premium opportunities.

John's strategic approach solves the hidden crisis plaguing most experts: mediocre visuals that undermine their expertise and cost them high-value clients. Through a collaborative approach, he helps build a comprehensive library of photos that creates unmistakable curbside appeal, commands instant credibility, and radiates genuine uniqueness—positioning clients as the obvious choice.

The result? Your visuals provide evidence that what you say is true based on how you show who you are and how you help others. When your visual storytelling genuinely represents your expertise and works as visual punctuation for every word you share online, you don't compete—you become a market of one.

 
 

 

PHOTOS

 
 
 
 
 
 
 
 

 

CONTACT FOR JOHN’S AVAILABILITY