John A. DeMato
Visual Storytelling Strategist
The Change I Make
Stop paying the Invisibility Tax.
Every day your expertise goes unseen is a day you lose opportunities, revenue, and recognition to someone less qualified—but more visible.
If you’re a speaker, coach, trainer, consultant or author tired of blending in, you’re in the right place: I help you transform from invisible to unmistakable with a proven, strategic visual storytelling formula.
FIRESIDE CHAT TOPICS
Show the Evidence:
Building Your Visual Storytelling Library
DESCRIPTION:
Prove What You Promise
Most experts approach visual content randomly - a headshot here, an event photo there, assuming that's good enough to check the box. This session reveals the strategic framework that transforms scattered imagery into systematic professional positioning that actually drives business outcomes.
You'll discover:
The Complete Visual Assessment - How to audit your current visual presence against the three essential categories that prospects actually evaluate
Strategic Gap Analysis - Why most experts are invisible to their ideal clients and exactly what's missing from their professional story
Implementation Roadmap - The systematic approach to building complete visual positioning that justifies premium rates and attracts higher-value opportunities
You'll leave with:
Clear understanding of your visual positioning gaps
Strategic framework for systematic professional presence
Confidence to invest in the right visual assets that drive business outcomes
"What if your visual presence was so strategically compelling that prospects knew you were worth premium investment before you even open your mouth?"
Stop Wasting Your Investment — Turn One Photo Session Into Months Of Marketing Assets
DESCRIPTION:
Transform from Invisible to Unmistakable
You spent thousands on those photos. Now they're sitting in a folder somewhere while you scramble to figure out how to use them. Sound familiar? Most experts are completely confused about how to actually use their professional photos beyond updating a few profile pictures. This session shows you exactly how to leverage those images strategically so they work as hard as you do.
You'll discover:
The Photo Usage Reality Check - Why most experts waste 90% of their photo investment and exactly what opportunities they're missing
Strategic Implementation Roadmap - The systematic approach to placing photos across websites, social media, marketing materials, and speaking assets for maximum impact
Content Creation System - How to turn individual photos into ongoing content that continuously attracts premium opportunities
You'll leave with:
Clear understanding of where your photos should actually be working for you
Step-by-step framework for maximizing every image you've already paid for
Confidence to stop scrambling for content and start leveraging what you have
"What if those photos you already own could solve your content problems for the next six months?"
VIDEO
It’s About Them, Not You
Paint The Full Picture Through Photos
TESTIMONIALS
“Your fireside chat was a genuine conversation that shared truly valuable insights about what you need to align where you are with your business, brand, and life, with how you present yourself online to those you serve so they can see what it’s like to work with you and the results you’ll bring. What you said was highly valuable. Thank you John.”
“John is hilarious. I’m really enjoying this whole conversation.”
“Your insights were brilliant and implementable.”
“Great session - and yes, John is the best!”
“This was exactly what we’d expect from John — top-shelf! Thank you!”
“You speak as well as you photograph!”
“Your strategy call is such a deep dive...It sets expectations on both sides.”
BIOGRAPHY
John DeMato: The Visual Storytelling Strategist Who Helps You Be Seen
John DeMato is a visual storytelling strategist and photographer who helps the faces of their businesses open doors to more clients, higher fees, and bigger opportunities—before they even say a word.
Over the past eight years, he’s collaborated with professional speakers, authors, coaches, founders, CEOs, and consultants across more than a dozen industries, including Leadership, Tech, Healthcare, Finance, Professional Services, Marketing, Wellness, Nonprofits, and Education.
After a decade producing for NBCUniversal and Yahoo, John brings a showrunner’s eye and a marketer’s brain to every session. He’s delivered over a quarter million photos through over 220 branding sessions, over 350 live events, over 210 virtual programs, and over 50 author book campaigns—capturing countless handshakes, hugs, smiles, and moments of transformation along the way.
John teaches that photos aren’t nice-to-haves; they’re visual evidence working around the clock. They create curbside appeal, deliver instant credibility, and show genuine uniqueness, so you show up as the authority who looks in-demand, premium, and worth every penny.
He’s obsessed with helping clients transform, from blending into the crowd to becoming an unmistakable market of one.