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Training Guide: Visual Strategy for Expert Brands

Joined one of John’s live sessions? Get this free guide to the biggest visual storytelling mistakes experts make—and how to use your photos to build trust, prove your expertise, and stand out online.

 
 

Heard Me Speak? Now It’s Time to Apply the Insights.

 
 

You’ve already heard how strategic photography can elevate an expert brand. Now take the next step: Make sure your visuals match the level of transformation you deliver.

If we’ve crossed paths in a live session—whether a webinar, keynote, or fireside chat—then you’ve already seen how much strategy goes into powerful photos. Most experts say they’re one thing—but look like something else entirely.

That disconnect? It’s costing you attention, credibility, and opportunities.

This free guide lays out the most common—and most costly—visual storytelling mistakes experts make, along with the strategic shifts that’ll help you stand out and stay booked. This isn’t about pretty pictures. It’s about powerful proof.ility, and connection with your audience.

 
 

Here’s What You’ll Learn:

🔹 Spot photo habits that make you look generic, outdated, or out of alignment with your true value.
🔹 Learn why “just updating your headshot” doesn’t cut it in today’s expert economy.
🔹 Get strategic with how you show up across your website, social, speaker kits, and content.
🔹 Position yourself as the no-brainer choice with visuals that tell a cohesive, compelling story.
🔹 Reinforce your message—visually—before you ever speak a word.

 
 

👉 Fill out the form below to get a copy of the guide now:

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