You're already a recognized leader. make sure your visual presence commands the same respect.
Look like the authority you are.
Build an asset library that sells for you.
Partner with a pro to keep it current.
If you operate at a premium level and your photos don't match your impact, this is for you.
You've built incredible expertise, products and services, and drive results. But your photos aren’t painting the full picture, and that's costing you opportunities.
This Isn't About Pretty Photos
Pretty photos are random, vanity-focused, and not tailored to specific business goals. Strategic Visual Storytelling produces customized, aligned, and marketing-ready images.
The Cost of the Gap
In our attention economy, you're judged in 2.6 seconds. AI-generated content floods every platform. Sharing premium photos isn't a luxury; it's your competitive edge — without it, it’s costing you:
Premium inbound opportunities lost to visibly superior competitors.
Credibility undermined by split-second judgments.
Engagement suffers as touchpoints fail to create interest.
Authority and positioning that diminishes your relevance as a market leader.
Visibility lost in the noise instead of commanding attention.
COMMAND PREMIUM without words
Strategic Visual Storytelling is my proven methodology to align your market perception with your true worth and accelerate your impact. It's built on three key components — ASSESS, BUILD and PARTNER — which lead to:
Premium fees are accepted without pushback
Inbound opportunities pour in from decision-makers
Sales cycles accelerate as trust builds instantly
Media and partnership access becomes more available
Expanded services are naturally accepted by existing clients
Investor confidence is secured at every level
Jasmine Stringer, Speaker, Author, TV Personality
"The perspective and insights John provided elevated how I show up online, directly leading to significant business growth."
Certified Financial Planner at M.K. Byrne & Co.
“We used the pictures to rebuild our website. They have certainly contributed to new business as well as multiple new clients commenting on the overall quality.”
Amy Scott, Financial Expert
"Since my recent photo shoot, I have already been contacted by potential clients. People were immediately interested in hearing more."
Your next level starts here
🔎 ASSESS
Uncover your current image strategy strengths, identify gaps, and gain a strategic roadmap to align your online presence with your business direction. LEARN MORE
📸 BUILD
Go from strategy to impact. Create a powerful library of on-brand photo assets that reflect your true authority and attract premium opportunities. LEARN MORE
🤝 PARTNER
Ensure your images continuously evolve to match your growing influence. A year-long strategic partnership for uninterrupted visual dominance. LEARN MORE
the system behind it all
An ever-evolving library of diverse, compelling image assets intentionally built to position you as a market of one.
Core Assets
The professional headshots and portraits that immediately signal your expertise and credibility before a single word is read. These aren't generic corporate photos - they capture who you actually are and how you want decision-makers in your space to see you. They anchor your website, speaker bureau pages, media kits, and social profiles, refreshed as your market position evolves.
These photos answer the question: "Do they look like someone I should take seriously?"
Visual Evidence
Professional and smartphone photos capturing your expertise and leadership in action - keynote stages and boardroom presentations, client transformations and team strategy sessions, behind-the-scenes preparation and real-world results. These prove you don't just talk about it, you deliver it.
These photos answer the question: "Can I trust that they deliver what they're promising?"
Missing Details
Professional and smartphone photos capturing the signals most leaders overlook - your IP, awards and recognitions, workspace setup, team collaborations and strategic sessions. Plus the human elements that create relatability - your morning rituals, family moments, community involvement, the "why" behind your work.
These photos answer the question: "Do I see myself working with this person?"
VISUAL STRATEGY IN ACTION
Jess, like many leaders, struggled with stiff, generic professional photos. See how Strategic Visual Storytelling transformed her presence into a true reflection of her dynamic authority:
BEFORE
AFTER
Before: Bland, feels generic, and no signals of authority.
After: Curbside appeal, uniquely genuine, and captured in action with clients.
"I hired John because he seemed to capture personality in his shots. What I 100% was not prepared for is that I never had time to remember how much I hate getting my picture taken because we worked fast and hard and laughed the whole time. I now have a ton of shots that can be used for social media, marketing, website, slides, books, wearing multiple outfits, displaying a wide range of emotions. The impact? Feeling seen, understood, powerful, and even beautiful."
— Jessica Pettitt, MBA, Speaker, Consultant, and Author
Who it’s for
The Strategic Visual Storytelling system is a premium investment for leaders who operate at the highest level.
You:
Command premium fees
Lead a successful enterprise
Are a sought-after speaker, best-selling author, or high-stakes consultant
Require a proactive strategic partner as part of your team
Are ready for a significant, long-term photo investment
The recommendation is to start with an Assessment to clarify your strategy before expanding into Build or Partnership engagements. Your investment is scoped to your unique vision.
THEIR IMPACT. OUR STRATEGY.
Phil M. Jones, Creator of Exactly What to Say
MIKE GOLDMAN, Leadership Team Coach, Author, Speaker, Podcast Host
Unlock your next level
You’ve seen the gap. You've seen the solution. Choose your next step.
Option 1: ASSESS
YOUR STRATEGIC ROADMAP
Comprehensive audit of key online touchpoints
90-minute virtual consultation
Identifies Core Asset, Visual Evidence & Missing Detail gaps
Customized photography & smartphone strategy recommendations
Detailed positioning summary blueprint sent via website link
Download link to call sent after completion
OPTION 2: BUILD
CREATE YOUR COMMANDING PHOTO FOUNDATION
Begins with your Assessment
400-600 high-impact photos captured.
Dedicated pre-session strategy + day-long branding photo session
Organized digital library of Core Assets, Visual Evidence & Missing Detail shots
Custom smartphone playbook for on-going photo capture
Curated referrals to other elite creatives
OPTION 3: PARTNER
ACCELERATE YOUR IMPACT AND REVENUE
5 annual professional photography sessions
Monthly 45-minute strategic advisory sessions
Assessment and Build are included
Continuous image library evolution + real-time guidance
Cross-platform optimization & performance tracking of photos
6-month performance review with opt-out option
You’re a market leader. Show them what it looks like.
Close the gap between how good you are and how you present in images online…starting right now.