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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

That Time I Was Mentioned In A Forbes.Com Article, :)

Normally, when I write a blog, the last thing I want to do is point my audience in the direction of another blog — seems kinda weird to do that, right? Well, yes, BUT...that's exactly what I'm about to do with all you fine folks, :)

Recently, I had a studio portrait session with friend, mentor, and the baddest of badass branding magicians, Pia Silva.  

Now, this wasn't the first time that her and I worked together, so, I already knew that the shoot was going to be busting at the seems with great content captured in between the weirdness and irreverence that comes out of my mouth during a session.  So, rather than have all of these memories of a great shoot gone by living only in our minds, I asked my buddy, Mike of MAV Studios, LLC to swing by with his camera and capture the magic as it unfolded.  

When I mentioned this idea to Pia, she loved it and wanted to incorporate the video into one of her contributor articles for Forbes.com that discusses the importance of building a personal brand as a thought leader.  

Well, hell, works for me! 

Make sure to leave a comment and share your thoughts on what you just read and saw — that would make me super happy if you did! :)