John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

What is "head garbage?"


Recently, I sat down with entrepreneur guru, author and podcast host, Jim Beach, on his School For Startups Radio Podcast.



During our conversation, we touched on several topics, including:

  • Why is there such a need for Entrepreneurial portraits?
  • How come my style of portraiture doesn’t look like the typical entrepreneurial portraits being used by many people?
  • Clothing - what should I wear to attract the right types of clients?


  • What is “head garbage” and how to get my clients out of that negative mindset during their sessions.

To hear the podcast, click here (the conversation begins at 6:45).

What is your takeaway from this podcast?  

Any ideas swirling around that might affect your next portrait session?

Please share your thoughts in the comment section below, :)


PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you...because I care, :)