5 ways to repurpose book photos after the launch
You’ve launched your book, and now you’ve got a collection of incredible photos that helped drive interest leading up to the big day.
But why stop there?
The key to maximizing your investment is repurposing those photos strategically across multiple platforms to continue building momentum and driving sales.
Website Banners and Headers
Your website is a prime real estate to showcase your book photography. Use those images on your homepage, sales pages, and blog headers to continuously promote the book. Add text overlays to update visitors about events, book tours, or special promotions related to your book.
Social Media Posts
Instead of posting the same photo everywhere, get creative. Split up a photo series and post them across Instagram, Facebook, LinkedIn, and X with captions that dive deeper into specific chapters, themes, or behind-the-scenes moments of your writing journey. Also, use images as teasers for live events, interviews, or giveaways.
Email Newsletters
Include those impactful book images in your newsletters to keep your readers engaged and remind them of your expertise. Whether you’re sending out a thank-you email, promoting future events, or announcing new projects, the visuals help you reinforce the book’s value and give it more shelf life (pun intended).
Speaking Engagement Materials
Whether you’re creating speaker kits, promotional banners for your next keynote, or slides for your presentation, these book photos can serve as powerful visuals to reinforce your credibility as an author and expert.
Online Ads
Book photos can be repurposed for paid social media or Google ads to continue driving book sales. By incorporating compelling visuals in your ad campaigns, you can create eye-catching posts that spark interest and drive clicks.
The beauty of quality book photography is that it never expires. These images have long-lasting value and can be repurposed to consistently highlight your book’s impact on your personal brand.
How else would you repurpose these book photos? Please share your thoughts in the comments.