Help your book stand out with photos of this...
When creating a high-quality, image portfolio of photos of your book, there is a typical list of photos that are a must-have:
A variety of cover photos taken from a variety of vantage points
Images of the spine that highlight the book title and author name
Pull quotes
Section headers and chapter titles
Illustrations and graphics that are photo friendly (text isn’t too dense or small)
These are staples because they all tie back to the reason why your reader would pick up the book in the first place.
They illustrate, in one way, shape, form or flavor, your expertise and how you can help get them past what’s holding them back.
But, for some books, there are other interesting elements to include in their portfolios, as well.
For example, in Joey Coleman’s new book, Never Lose An Employee Again, he uses unique symbols to visually represent each aspect of his 8-part framework to solve talent acquisition and retention problems for employers.
Also, at the end of each chapter, he has a list of action items for each reader to engage in order to reinforce the learnings provided, and leverages visual symbols for those, as well.
During his strategy call, Joey and I talked about these repeated icons throughout the book, and how I planned to capture those in order for him to use as part of his book launch marketing materials.
While it may seem like an inconsequential detail, always remember that the devil is in the details.
Selling books is a gigantic pain in the ass - ask anyone that has a title currently on Amazon that hasn’t had their book made into a film or television series.
Regardless of your topic, there are already 50,000 books that exist in that space.
As a result, it’s important to create distinction in every way possible so that you can draw attention to it.
And that strategy includes the visuals you share on behalf of the title.
If you use repeated symbols and other visual elements, make sure that they are represented in your portfolio.
They help you to visually stand out from the rest…and they look pretty cool, too, which is always a nice bonus :)