Iterate or fade away

In today’s fast-paced digital world, your brand’s visuals can go stale faster than you think.

We’re constantly bombarded with new content, so if your visuals don’t evolve, you risk blending into the noise. Brands that fail to regularly refresh their visuals often lose relevance—even if they were once at the top of their game.

But don’t just take my word for it—the data backs this up.

A study by HubSpot in 2020 found that up to 65% of people are visual learners, meaning they digest and process visual information much faster than text. That’s why your visuals need to not only stand out but also feel fresh and engaging. Otherwise, they won’t leave a lasting impression.

Also, a 2018 study by Adobe revealed that brands that consistently update their visual content see a 7x higher engagement rate than those that rely on outdated visuals. This means your audience is more likely to engage with your brand if you keep your visuals fresh, relevant, and reflective of your current message.

Additionally, a 2019 study by the Content Marketing Institute found that 56% of brands that consistently refreshed their visuals saw an increase in conversions. This speaks to the fact that up-to-date visuals aren’t just about aesthetics—they can directly affect your bottom line.
Failing to iterate can make even the most successful brands fade into the background.
Think about it: When’s the last time you engaged with a brand that was using the same old content and imagery year after year?

The message is clear—iterate or fade away.

Regularly updating your visuals shows that your brand is evolving, keeping your audience interested and engaged. Whether it’s reworking your portfolio with new branding photos, refreshing your social media visuals, or updating your website, the key to staying relevant is iteration.

If you’ve been relying on the same set of photos for a while, it’s time for a refresh. Reach out, and let’s create a new visual strategy that keeps your brand front and center.