John DeMato, The Visual Storytelling Strategist, offers insights beyond basic visuals for experts who speak, coach, train, consult and write books. Discover how strategic visual storytelling brings more clients, higher fees, and unlocks new opportunities. Look like you're worth every penny you charge.
Is your expert brand suffering from visual mediocrity? Discover how your cheap-looking online presence is costing you clients, influence, and authority. Learn to weaponize your visuals and dominate your niche. Provocative insights for speakers, coaches, and thought leaders.
Read MoreIf you want higher fees and better-fit clients, your photos can’t just look good—they need to make you look ready.
Read MoreRebranding is a journey, and your visuals should grow with it. Here’s why waiting can hold you back.
Read MoreHeadshots are important, but they’re only one piece of the puzzle. Here’s why your brand needs more than just a great portrait.
Read MoreIn visual storytelling, the difference between a forgettable image and an unforgettable one often happens in a fraction of a second — and sometimes, if you're not ready, the moment is lost foreve
Read MoreDiscover the power of breaking the fourth wall in your branding photos and how strategic eye contact can create a deeper connection with your audience, enhancing your brand’s impact.
Read MoreYou can be great at what you do—but if working with you feels like a mess, people will remember that more than the result.
Read MoreIf you don’t trust the person behind the camera, it’s going to show in front of it—and that discomfort could cost you way more than just a bad photo.
Read MoreIf your visuals don’t match your pricing, you could be losing high-value clients before they ever hear your pitch—here’s how to fix it.
Read MoreAI-generated images might look impressive at first glance — but for experts building trust, authority, and lasting credibility, they quietly sabotage everything you're working to build.
Read MoreThe right photos won’t happen just because someone has a nice camera—they happen because you and your photographer are building something together.
Read MoreIn today’s digital landscape, regularly updating your brand’s visuals is crucial for staying relevant and engaging your audience—iterate or fade away.
Read MorePhotos of your personal passions don’t distract from your brand—they deepen it.
Read MoreLearn in this article why updating your photos to reflect your transition from corporate to entrepreneurial roles is essential for staying relevant, relatable, and engaging to your audience.
Read MoreThe value of a photoshoot isn’t in using every image—it’s in having the versatility to create dynamic, engaging content that aligns with your goals.
Read MoreEnsure your speaker and media kit photos are up-to-date and diverse to captivate your audience and enhance your professional image.
Read MoreOutdated, inconsistent, or irrelevant photos quietly chip away at your credibility—and that’s a risk most experts can’t afford.
Read MoreIf your visuals aren’t helping you earn, you don’t have a photo problem—you have a strategy problem.
Read MoreIf you’ve ever wasted 45 minutes digging for a “decent photo,” it’s time to build a system that gives you your time—and sanity—back.
Read MoreGreat branding photos don’t just fill a need—they reveal what’s possible when you’re guided by an expert who helps you raise the bar.
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