John DeMato Blog

Discover the power of breaking the fourth wall in your branding photos and how strategic eye contact can create a deeper connection with your audience, enhancing your brand’s impact.

You can be great at what you do—but if working with you feels like a mess, people will remember that more than the result.

If you don’t trust the person behind the camera, it’s going to show in front of it—and that discomfort could cost you way more than just a bad photo.

If your visuals don’t match your pricing, you could be losing high-value clients before they ever hear your pitch—here’s how to fix it.

The right photos won’t happen just because someone has a nice camera—they happen because you and your photographer are building something together.

In today’s digital landscape, regularly updating your brand’s visuals is crucial for staying relevant and engaging your audience—iterate or fade away.

Photos of your personal passions don’t distract from your brand—they deepen it.

Ensure your speaker and media kit photos are up-to-date and diverse to captivate your audience and enhance your professional image.

Great branding photos don’t just fill a need—they reveal what’s possible when you’re guided by an expert who helps you raise the bar.

When you’re ready to show the world the version of you that’s been evolving behind the scenes, the right images will do more than impress—they’ll unlock momentum.

Most experts settle for photos that look nice—Scott wanted images that actually reflect how he shows up in the world.

How exactly does a core asset photo make you look expensive? It’s not about the suit, the smile, or the skyline behind you. It's about how the entire frame tells your story.

Capture the expert you’re becoming with branding photos that tell a compelling story, connect with your audience, and expand what’s possible for your business.