How they lookin'?
When was the last time you took a good, hard look at your speaker and media kit photos? If it's been a while, it might be time for an audit.
Your photos need to be up-to-date, varied, and represent your unique personality and professional expertise. In doing so, this offers those who need these photos creative options for them to leverage in their marketing materials.
Here are some key questions to guide you through the process of auditing your speaker and media kit photos:
Do I recognize that person?
If your photos are outdated, potential clients and event organizers might feel misled when they meet you in person. Make sure your photos reflect your current look, style, and professional persona.
Is there variety in the locations from shot to shot?
Photos taken in different locations can convey versatility and a dynamic presence. Whether it's a candid stage shot or a lifestyle photo in a co-working space, variety is key to keeping your media kit engaging.
Are there different aspects of your personality conveyed?
Your photos must capture the essence of who you are, both professionally and personally. This means showcasing different facets of your personality – whether it's your serious, authoritative side or your approachable, friendly demeanor.
Are there portraits, action photos of you on stage or in front of the room, and virtually?
A comprehensive media kit includes a mix of professional portraits and action shots. Portraits establish your professional image, while action shots of you on stage or in front of a room convey your dynamic presence and speaking style.
Do you have vertical and horizontal photos?
It's essential to have both vertical and horizontal photos in your media kit. Different platforms and promotional materials may require different orientations. Having a variety ensures you’re prepared for any format, making your media kit versatile and adaptable.
By asking these questions, you'll gain a clearer understanding of where your current speaker and media kit photos stand.
If you find that your photos are outdated, lack variety, or don’t fully capture who you are, it’s time to get ready for your close-up.