John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

"You make moments matter with your amazing work."


“You make moments matter with your amazing work!”

NYC branded Lifestyle Portrait Eddie Turner Jr and John DeMato

When a compliment turns into a business mission, :)


I was photographing a recent National Speakers Association New York City Chapter event, and I got a chance to meet in person an awesome speaker that I follow on social - Eddie Turner Jr.

I discovered him through my network of speaker and author folks, and am always inspired by the words of wisdom he imparts through his social posts.

He was gracious enough to give me a copy of his book, 140 Simple Messages to Guide Emerging Leaders, and when I opened the front cover, I was blown away by the note he wrote on the first page:

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The first thought that popped into my mind was, oh, that’s very sweet of him to say, but, then, I took a second and let the sentiment bang around a little bit in my mind.

I had a sense that this could be leveraged more than simply a nice compliment - it was a unique and interesting way to frame the work I do, and I had never thought about it in quite this way before.

Whether he was just spitballing an idea to write down real quick or not, I think Eddie truly hit the nail on the head for me in a way that I’ve been unable to see for myself.

I spent some time marinating on this idea, and, it totally is aligned with the branded lifestyle portrait sessions and event coverage that I capture.

These images capture snapshots of time that illustrate people at the heights of their superpowers, and breaks down the fourth wall between them and their audience in order to create an opportunity for connection and ultimately, community.

Now, when I explain to people how I serve speakers, authors and coaches I use this phrase…

…actually, I’ve modified it a little bit:

“I identify and capture moments that matter for those I serve.”

Despite the slight tweak, the original sentiment still holds strong - and, it allows my get-to-know-you conversations to start off with a cool one-liner, :)

Thanks, Eddie, for allowing me the opportunity to explain how I serve in such a succinct, yet powerful way.

Turning to you…

If you had to distill your expertise and thought leadership down to one sentence, what would it be?

I’d love to hear em! :)

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)