John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

Embrace the principles you share with your audience in your life


Embrace the principles you share with your audience in your life...


When you talk your talk, you need to walk the walk.   


A huge piece of this responsibility that you have with respect to spreading your thought leadership is that you hold yourself accountable and embrace the principles and actionable steps that you set out for your audience to follow.  

One of the aspects of working closely with the speaker, author and coach communities is that I come across many folks who do not practice what they preach; they preach from the mountaintop all of these amazing and inspiring platitudes…  

...and there they are, living their life in a completely different way, under the radar from those they serve because they don’t share how they really live their lives.  

Now, if you’re someone who thinks they can hide behind this well-manicured and completely manufactured, online presence, don’t be fooled - you will eventually be outed and the word will spread, which will eventually torpedo your credibility and your business will suffer, if not completely dry up and shut down.  

Part of living a flourishing life is to live with integrity, to uphold the truths that you preach, and to be a role model for those you serve by living with the actionable steps that you lay out in your books, keynotes and various, online content.  

You’re seen as a solution, and if you don’t embrace the principles that you charge money for people to learn, what’s the point in them paying attention to you, let alone hire you?  

How can you be trusted? How can people buy into something that you don’t believe?  

If you build your online presence based on the magical combination of inspiration,  education, and action steps you’ve learned and adopted to get out of your own way, then, you’re truly embracing your growth in a way that will deeply with resonate with your audience.

When you walk your talk, you’re living life with purpose and meaning and that’ll draw an amazing crowd around you wanting to hear more.  

Pretty awesome, isn’t it?

Embracing the principles you share with your audience in your life is one of the foundational pillars in S.H.A.R.E. M.A.G.I.C.A.L. I.D.E.A.S. my 50+ page e-book that maps out the what, how and why behind building a memorable and referable online presence.

In case you’re wondering, yes it was a pain in the ass to figure out how to make that one phrase into a gigantic acronym, lol

Interested in checking out the rest of it?

Well, in that case grab your free copy right now

You can sign up for it here.