John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

Headshot images gone wrong


Headshot images gone wrong...


...when you're not properly prepared for your headshot images session!


How many times have you reacted to your headshot images session in one of the following ways:

  • “Wow, these headshot images look nothing like me!”
  • “Damn, these photos look exactly the same!”
  • “I look so uncomfortable in these pictures, I can’t post any of these.”
  • “Ugh - I was so unprepared for my session, I forgot to shoot photos to promote  _______.”
  • “I really don’t like the way I was captured in these photos AT ALL!”
  • “I wasted so much money and time getting these photos done!”

I understand your pain, believe me.

I’ve been hired on several occasions to clean up messes left by other photographers. Some of the stories that my clients have shared with me about their past experiences include:

  • The photographer didn’t gameplan the session with the client and they just winged it
  • The photographer ignored the client and focused more on their equipment, lighting and camera settings
  • The session to create headshot images felt rushed and completely haphazard
  • The final photos they received all look similar with minimal variations in composition, locations and emotional resonance through facial expressions

Listen, when you're a Speaker, Author, Coach or another type of thought leader and change agent, having a high-level of visibility on social is the name of the game.

Therefore, it is your responsibility to share your message on social through image content in order for those who need your help most to be able to find you.

And that’s why you need to invest in branded lifestyle portraits that visually punctuate your thought leadership powerfully, purposefully and, most importantly, authentically.

So, how do you make sure that you never say to yourself that you wasted your money on investing in headshot images?

Just like every other challenging activity in your life, you prepare.

And I have something that can help you out as you prepare for your upcoming branded lifestyle portrait session, :)

Based on all of the issues and challenges my frustrated clients have shared with me, I created a guide that will help you alleviate some of those landmines that could derail your portrait experience and set you up for success.

And it’s got a pretty straight-forward, cut-to-the-chase name, :)

The Ultimate Guide To Making Your Portrait Shoot Not Suck is a free PDF document that will prepare you to maximize your financial, emotional and time investment in a branded portrait session.

In this guide, you will learn to:

  • Ask the right questions to properly vet potential photographers for your session
  • Create a comprehensive, shot list to ensure you capture all of the headshot images you need for all promotional and social posting needs.
  • Overpack your bags to ensure that you will have variety in your outfits from shot-to-shot


  • Choose the types of props for your portraits that will enhance your messaging

I'm a firm believer in the importance of putting out image content that truly presents who you are, who you serve, and why you do what you do.

I am excited when I see entrepreneurs leverage amazing portraiture that breaks down the 4th wall and allows their tribes to get a look into their processes and how they create their magic.

This is the juicy stuff that helps build rapport and nurture relationships, and, it’s an intense passion of mine to capture this type of imagery.

But, whether you work with me or not, it’s important you understand how to create the best, image content portfolio for your promotional needs, and The Ultimate Guide… does just that.

If you’re interested in getting your hands on it, shoot me an email and I will send it out to ya, no strings attached, :)

Once you take a peek, if you have any questions, please set up a time to chat with me and let’s take it from there, shall we?


PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)