122223 PICZ - JD-8508176.JPG

John DeMato Blog

John DeMato, The Visual Storytelling Strategist, offers insights beyond basic visuals for experts who speak, coach, train, consult and write books. Discover how strategic visual storytelling brings more clients, higher fees, and unlocks new opportunities. Look like you're worth every penny you charge.

How does a core asset photo make you look "expensive"?

 

Someone once looked at a photo I took of a client and said:

“Damn… you look expensive.”

It was said as a compliment—but more than that, it was confirmation.

Because when your visuals are doing their job, they don’t just show what you look like. They show your value.

So what makes a photo look “expensive?”

It’s not one thing. It’s a mix of subtle choices and quiet craftsmanship:

Lighting that adds depth—natural, directional, mixed—so you don’t look flat.
Framing that uses the space around you—walls, windows, chairs, ceilings—not to distract, but to point toward you.
Clean shots—no random cords, weird furniture, or other visual distractions pulling focus.
Unique compositions—wide angles that give you presence, tight ones that show detail.
Natural expression—genuine, in-the-moment body language that feels like you, not like you’re performing “professional.”
Editing with restraint—sharpness, contrast, a bit of tone—but never overdone.

And when all of that lines up?

There’s a texture. A realness. A distinct feel to the image. You look credible. Magnetic. Like someone worth paying attention to—and investing in.

That’s what we’re building in your core assets. Not photos for the sake of photos. But photos that quietly say: “You’re going to want to work with me.”

Let me know when you're ready to build that kind of visual authority into your brand. Because looking expensive isn’t about ego—it’s about alignment.

#yeahabsolutely #delivermagic #sharemagicalideas #visualstorytelling #coreassetphotography #highvaluebranding #credibilitybydesign #thoughtleadermarketing #premiumbrandingphotos