John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

One way to turn your frown upside down, :)


Running a business is not always filled with sunshine and rainbows...

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...but that doesn’t mean that you still can’t capitalize on those craptastic moments, :)


Recently, I received a text message from a long-time client and friend who was growing increasingly frustrated with one of his clients.  

He vented to me a litany of instances where the client was just not understanding how to implement the work that he created for them, even though his instructions and directives were as clear as the day is long.

And, believe me, it was a long’s a list that I’ve created once or twice in my lifetime, so, I certainly understood his level of frustration.

About an hour after that text exchange, I saw that he messaged me an image, but, it wasn’t a picture of him holding up his middle finger or looking pissed off… was a screen grab of an idea nugget that was inspired from his vent session.

In spite of the motivation behind the idea nugget, I was jumping for joy when I read it.

Rather than just allowing the moment to piss him off and undermine his creativity for the day, he fought back the irritation and discovered a positive light at the end of the tunnel by generating an idea that can be developed into a piece of content that will, ultimately, resonate with his audience.

And that’s the thing about creating an authentic and memorable online presence - it’s not just about sharing all the wonderful, amazing and empowering moments with your audience…

...I mean, those are great to share, don’t get me wrong, but, there’s huge lessons for your audience when you share the more vulnerable and upsetting moments, too.

These moments go a long way to informing and inspiring those who read them.

So, the next time you sit down to create content, make sure you take time to recall moments that aren’t so shiny, glamorous or amazing. Share the frustrations that exist in your business in a way that not only is relatable to your audience, but, the lesson within the storytelling will resonate with them on a deep, impactful level.

Long story short, let your content serve as a pretty bow wrapped tightly around that turd of a situation so your audience can learn and grow from your experiences.

How have you shared the not-so-amazing moments in your business with your audience in a way that teaches them a lesson through storytelling?

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)