John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

Integrity is key to building a tribe...


Integrity is key...


...without integrity, no one will believe or trust anything you do!


Don’t you hate it when a person who schedules a call with you flakes on you and is never to be heard from again?

How much more do you hate it with another prospect doing the same thing the next day?

Ugh, sucks.

And, I know the feeling of wanting to scream - that feeling where you want to go on social and write some really pissed off rant that you end up regretting 2 minutes after you post it.

Can’t have that, so, I’d rather have you folks read my rant here...

No, no, no, I’m not going to do that, :)

The truth is that some people get more pissed than others, which is okay to feel that way since we all have permission to be human from time to time. It’s also important not to judge these feelings since we also tend to overcorrect and then bottle things up, which ain’t helpin’ anybody out.

I’ve chatted with a few folks about their experience with this situation, and they all share one common take-away:

There is a definite lack of integrity on the part of someone who no-shows a scheduled meeting.

Now, this certainly is not something a thought leader or change agent wants attached to their name.  

Being labeled as a flake and putting a dent in your integrity gets around fast in entrepreneurial circles and this type of conversation erodes trust with colleagues, mentors and, of course, your tribe.

If you’re in the business of helping others, the last thing you want a potential client to hear about is that your integrity has been called into question.

Yeah, ghosting on a call is not high on the importance level, but, when you have a premium service you’re offering to people, people take into account details like that, and, it could spoil the relationship.

Everything you say, write or do will be held against you in the court of public opinion.

After all, if you are in a position where you hold people accountable with how they are working to get past their hurdles, it’s absolutely vital that you hold yourself to the same standard with your own behavior.

At the end of the day, you are setting the example for your followers.  

Long story short, keep in mind that the moves you make leave a huge impression on those paying attention to you, as well as those who are thinking about paying attention to you, so, be mindful of how you want to show up in the world, and be vigilant about taking the steps to be that person.

It’s important to keep in mind that everyone’s time is important - we all have a finite amount of it, so, let’s work together to make it win for all involved, :)

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)

PPS - ...cut the shit with being a flake if you are that person! End rant, :)