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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

Understand the relationship between written words and images

 

Understand the relationship between the written word and the image

 
 

That, and other fun topics on this edition of Scaling Up Services Podcast, :)

 

Recently, I had a chance to have a chat with Bruce Eckfeldt on Scaling Up Services Podcast.

In addition to chatting about the concept of visually punctuating the sentiments of the stories you share with those you serve, which, you know, is one of my favorite topics to talk about, we also talked about:

  • What motivated me to serve speakers, authors and coaches

  • Why writing content in your own voice is important to connect with your audience.

  • Why it’s important to post content that qualifies in AND out people from your tribe.

  • Taking on not-so-ideal clients

…and much, much more, :)

Here’s where you can hear the entire conversation.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)